TikTok has introduced a new paradigm in social media engagement, where users are not only able to view the latest trending content, but they’re also invited to contribute, with the short nature of TikTok clips opening up more opportunity for creativity, connection and engagement.
Brands looking to tap into the platform need to understand this – TikTok is not only about passive consumption, but also active participation, which is why normal, intrusive ad approaches don’t work, as they don’t invite viewers into the experience.
That variance is the focus of this new infographic from TikTok, which provides a range of stats that relate to how users engage with content in the app, and how brands can tap into creator partnerships to maximize their promotions.
As per TikTok:
“TikTok audiences prefer brands that show they understand how to create and use the platform — they want brands to meet them where they are on TikTok. And how exactly should brands meet audiences where they are? Creators.”
To maximize your promotional performance, TikTok recommends an ‘Always Engaged’ strategy, which utilizes organic and paid content, while also leveraging creators to help brands reach their business goals.
The following stats reinforce this strategic approach.
Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots
Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.
According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.
Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.
And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.
Which may or may not be a concern, depending on how you see it.
In its initial data dump, Twitter reportedly gave Musk’s team info on:
- Total user tweets (within a given time period)
- Data on which devices were used
As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.
It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:
- Real-time info on tweet text and visual elements/attachments
- Data on retweets, replies, and quote Tweets for each
- Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
- Date, time, location, device info
That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.
I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.
But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.
Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).
According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.
Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.
The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.
Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.
Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.
It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.
Aurora Morales Recording Again in A Real Google Studio
New Updates To Google Page Experience Scoring Revealed At SEODay
Google Said Linking To WhatsApp Phone Numbers Is Not A Bad SEO Practice
Blade Runner Enhanced Edition is Available Now
Making Python Scripts Work In Browser For Web App Creation
Google Says Keywords In Domain Names Are Overrated
Does Google Crawl URLs In Structured Data?
AI: The Somnium Files – nirvanA Initiative, Free DLC Available Now
11 SEO Tips & Tricks To Improve Search Indexation
Google Shopping Ads Testing Including Material In Ad Title From Query
Why Google Doesn’t Like Some SEO Metrics
Google Bar & Pool Table Room
6 Tactics to Boost Ecommerce Sales [Without Discounting]
9 Creative Company Profile Examples to Inspire You [Templates]
How Software Systems Enhance the Performance of Gym Business?
How To Build A Remote Team For SEO: Planning & Structure
How to Calculate Your Lead Generation Goals [Free Calculator]
Strategizing Your Instagram Marketing – DigitalMarketer
6 New SEO Tools That Predict Google Algorithm Update Impacts
Google Hints That Useful Nofollow Links Won’t Pass Weight (Or Much Of It)
SEARCHENGINES5 days ago
Good Web Sites Are Good For SEO, Says Google
SEARCHENGINES5 days ago
Alcides Aguasvivas On Proper Infrastructure For Sites To Perform Well In Search
SEARCHENGINES5 days ago
Google Changes Local Service Ads Reviews Requirements
MARKETING5 days ago
How To Make Instagram Reels and Use Them to Your Advantage