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Twitter Hires Youth App Expert Michael Sayman as Part of New Experimental Development Team

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Twitter Hires Youth App Expert Michael Sayman as Part of New Experimental Development Team

As part of its broader effort to connect with younger audiences, and boost its user count, Twitter has hired youth app expert Michael Sayman to be part of a new team designed to ‘accelerate new ideas and concepts’ that will appeal to broader use cases.

Sayman rose to fame as a teen, after creating several apps that gained traction, which then lead to Sayman joining Meta as its ‘teen-in-residence’ when he was 18. Sayman played a role in developing Instagram Stories, before eventually moving on to Google to work on gaming projects, while more recently, Sayman has been working at Roblox.

That breadth of experience will provide a big boost for Twitter’s efforts, and with the app looking to add 100 million more users over the next two years, it will need to try new things, and push the boundaries in order to generate interest among a range of different audience groups.

So what’s Twitter’s ‘0→1 team’? There’s not a heap to go on at this stage, but according to Twitter, the 0→1 team will “help bring the “what if’s” of Twitter’ future to life”.

Its sounds much like Meta’s NPE team, though less focused on new apps, and more aligned with in-app developments and additions, which could see new features and tools added to Twitter to expand upon its key use case.

Which, in Sayman’s case, will see it focus on boosting its youth appeal, and it’s interesting to note Sayman’s view on how Twitter is currently used by younger audiences, and how it hasn’t been as impacted by the rise of visual focused apps like Instagram and TikTok.

As Sayman told The Washington Post:

“The value I’ve seen in Twitter is that there are a lot of young people who use it that feel liberated by the lack of pressure to be super perfect, or have the perfect appearance.”

Does that mean that the 0→1 team will be focused on text-based features, instead of new experiments with things like Fleets and other full-screen visual tools?

That’s been Twitter’s youth approach thus far, adding in more visual, full-screen tools, in alignment with TikTok’s UI, in order to tap into those usage trends.

Fleets, of course, was retired after less than a year, because no one really seemed to care about it (though like Vine before it, people on Twitter still lament its demise), while Twitter has also experimented with a full-screen display for Explore as it looks to tap into evolving usage trends.

Going on Sayman’s comments, that doesn’t seem to be where he’s focused – so can Twitter make its app more engaging for youth without leaning into TikTok-led trends?

Of course, we have no real idea how the addition of Sayman could impact this. Sayman’s most popular app, which he created as a youth, was ‘4 Snaps’, which was essentially a word guessing game based on visual cues.

4 Snaps

But 4 Snaps came out almost a decade ago, and Sayman has had stops at three major tech companies since then. You would imagine that his approach has changed significantly in that time, and it’ll be interesting to see how his career learnings will influence his work at Twitter, and what the company produces and tests as a result.

Either way, it’s an interesting hire, which puts more focus on the platform’s efforts to win over more users, in new ways.




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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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