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Twitter Tests New Option to Attach Video, Images and GIFs to a Single Tweet

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Twitter Tests New Option to Attach Video, Images and GIFs to a Single Tweet

What if you could add a still image and a GIF to a single tweet? What about video as well – what if you had the capacity to attach all three different content types to your updates, so you could showcase different elements within each post?

That could be coming soon, based on this discovery by app researcher Alessandro Paluzzi.

As you can see in this example, Twitter’s working on the capacity to insert different forms of media into a single tweet.

That could open up a range of new creative opportunities, and expand on your expressive tools – though it’s not coming soon, necessarily, especially with Twitter’s projects all on hold at present amid the looming Elon Musk takeover.

Indeed, we asked Twitter about the test, and it told us that it doesn’t have anything to share on the project right now. Which is not even an acknowledgment of this being in testing – but again, with Twitter in a state of flux, and uncertainty in many respects, it makes sense that it isn’t overly forthcoming on its projects, as it probably doesn’t know what’s going to happen with them either at this stage.

But it does look like this could be coming, and it could be a new consideration for your Twitter strategy.

For brands, that could provide a new way to showcase your products, with a still image promo shot, accompanied by video overviews within the same tweet. Users may also be able to find creative uses for multiple GIF reactions – or even GIF reactions that react to each other – while brands could also add in GIF responses to their product clips as another promotional consideration.

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It seems like a good update, and while it may be technically challenging (note: I have no idea if it is), it could be a good way for Twitter to encourage more interaction and engagement, in more creative ways.

We’ll keep you updated on any progress with the project.



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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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