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WhatsApp adds voice and video calling to desktop app

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WhatsApp adds voice and video calling to desktop app

WhatsApp is rolling out support for voice and video calling to its desktop app, the Facebook-owned messaging service said Thursday, providing relief to countless people sitting in front of computers who have had to reach for their phone every time their WhatsApp rang.

For now, WhatsApp said its nearly five-year-old desktop app for Mac and Windows will only support one-to-one calls for now, but that it will be expanding this feature to include group voice and video calls “in the future.”

Video calls work “seamlessly” for both portrait and landscape orientation, and the desktop client is “set to be always on top so you never lose your video chats in a browser tab or stack of open windows,” the firm said, which began testing the feature with a small group of users on desktop late last year.

Speaking of which, support for voice and video calls is not being extended to WhatsApp Web, the browser version of the service, at the moment, a spokesperson told TechCrunch. (Facebook launched dedicated desktop app for its Messenger service last year, which supports group video calls.)

The new feature support should come in handy to millions of people who use WhatsApp’s desktop client everyday and have had to use Zoom or Google Meet for one-to-one video calls on desktop partly because of convenience.

WhatsApp, used by over 2 billion people, hasn’t shared how popular video and voice calls are on its platform, but said it processed over 1.4 billion calls on New Year’s Eve — the day usage tends to peak on the Facebook-owned platform.

Like the 100 billion messages that WhatsApp processes on its platform each day, voice and video calls are also end-to-end encrypted, it said.

Once known for taking quarters to push a feature improvement to its app, WhatsApp has visibly grown more aggressive with adding new features in the past year. In late January, Facebook added opt-in biometric fingerprint, face, or iris scan authentication for WhatsApp on desktop and the web, an additional protection layer that makes more sense after today’s update.

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It rolled out ephemeral messages, photos, and videos that disappear after seven days late last year, and also rolled out its payments service in India, its biggest market by users.

The new feature additions come as WhatsApp is attempting to convince users to agree to its planned changes to privacy policy — which has received some heat on Tech Twitter. Whether those concerns raised by a handful of people on Twitter extend to the larger population remain to be seen.


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APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

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Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

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Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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