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YouTube Adds Quizzes as a Community Post Option, Expands Visual Editing Tools

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YouTube Expands Access to Audience Behavior Insights, Adds New Creative Tools for Community Posts

YouTube’s launched two new tests for its Community Posts feature, which will provide more ways for creators to engage and interact with their audience in the app.

Community Posts are feed-based updates that are viewable within the ‘Community’ tab, which can be accessed on YouTube channels with over 500 subscribers. It’s essentially a social media-style update feed, designed to enhance engagement with your YouTube community, as an aside from your regular video uploads.

And now, there are some new options to drive more Community interactions.

First off, YouTube’s expanding its new visual editing process for image-based posts, which provides more ways to compose your Community updates.

As per YouTube:

If you’re a creator in this experiment, you’ll be able to use the YouTube app to add filters, text, and stickers to images for posts. This experiment will roll out to a small percentage of creators who use iOS devices and have the Community tab enabled.

YouTube launched the first stage of its visual editing updates on Android back in August, and it’s now making it more broadly available, with its various editing tools facilitating new ways to enhance your Community Updates, and generate more engagement.  

YouTube’s also adding quizzes as another Community Posting option, providing more ways to generate direct engagement and interaction with your viewers.

As per YouTube:

“Quizzes introduce a new, interactive way for creators to engage with viewers, and in cases of educational channels, help them learn. Creators in the beta can create quizzes the same way as other kinds of Community Posts. We’re beginning to test the quizzes beta with a small number of creators and will look to expand in the future based on feedback.”

YouTube also added disappearing updates as a Community Post option back in June, while you can also post GIFs, images and polls to boost interaction with your channel viewers.

It’s hard to say how valuable Community Posts are in building your YouTube engagement, but it could be a valuable complement to your video uploads, and a means to share more, more often, with your audience in the app.

Both tests are now live with selected users.

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.

As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.

It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.

With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.

LinkedIn also recently added new DM tagging options, to help categorize your messages, along with itsFocused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.

LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.

And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.

LinkedIn’s rolling out the new multi-forwarding option to all users from this week.

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Here's an Almost Foolproof Way to Get People to Do What You Want, According to a Leadership Professor

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Here's an Almost Foolproof Way to Get People to Do What You Want, According to a Leadership Professor

Want to influence people’s behavior? Keep this hard-wired human trait in mind. As a business leader, your success or failure depends on your ability to influence and lead others–to get them to do what you want and need them to for the good of your organization. Sometimes, though, that can seem like …

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Reddit Publishes New Guide to Mother’s Day Marketing in the App

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Reddit Publishes New Guide to Mother’s Day Marketing in the App

Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event.

The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event.

You can download the full guide here, but in this post, we’ll take a look at some of the highlights.

First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping.

As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms.

That provides unique insight into relevant conversations and interests.

Reddit Mother's Day

Indeed, Reddit says that there are over 6,000 communities in the app that are actively discussing Mother’s Day and related topics.

Reddit Mother's Day

That could provide a valuable pool of research for your planning and marketing, while also enabling you to connect with people researching specific products and offers.

Reddit also provides insight into when Mother’s Day discussion peaks, and how you should plan your marketing outreach accordingly.

Reddit Mother's Day

There are also notes on specific ad types and promotions which could help to boost your campaigns, in order to connect with Reddit users around the event.

There are some handy notes here, which could be worth considering. And while Reddit may not seem like the most obvious channel for Mother’s Day marketing, there could well be opportunities there, both for market research and outreach, if you go looking.

You can download Reddit’s full Mother’s Day marketing guide here.

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