SOCIAL
YouTube Expands ‘Key Moments’ Analytics to the Mobile App, Launches New Live-Stream Cross Promotions
YouTube is looking to provide creators with more insights on the go, with the expansion of ’Key Moments’ data to the mobile YouTube Studio app.
Key Moments was made available in the desktop version of YouTube Analytics back in 2020, providing more insight into content performance via comparative charts, which show when users are clicking away, when engagement within each clip peaks, and more.
Now, YouTube’s bringing that same insight to the desktop version of the app, which will enable creators to check out the same viewership spikes and dips, key points of activity, retention bands, and more

That’s a lot more data to go on, which will make it easier to plan your YouTube strategy at any time. So if you’re in the waiting room at the doctor’s office and you have a sudden jolt of inspiration, you can check out your video insights to see whether there are any key trends or shifts that you can implement, based on key moments.
In addition to this, YouTube’s also added a new video player capability to its Key Moments stats, which will enable you to more easily check out the specific segments of each video based on the Key Moments charts.
It’s a significant upgrade of its mobile analytics features, which will no doubt be welcomed by YouTube creators.
On another front, YouTube’s also rolling out cross channel live redirects to all eligible creators.
YouTube previewed the new cross channel live redirects functionality back in March, which essentially enables live-streamers to direct their viewers to another live-stream or video on another channel.
As explained by YouTube:
“Today, creators with at least a thousand subscribers can use a feature called live redirect to direct their viewers from a live stream or premier to another live-stream or premier on their own channel. But they can’t send their viewers to a live-stream or premier hosted on another channel. With this launch, creators with at least a thousand subscribers and no active community guidelines strikes will be able to direct their viewers to a live-stream or premier hosted on a different channel.”
That’ll add more capacity for collaborative promotion in the app, and could become a valuable tool for influencer partnerships.
YouTube’s new mobile analytics will be made available to all creators over the coming weeks, while cross-channel live redirects will be available to all eligible creators by the end of this week.
SOCIAL
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”
The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”
In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldn’t be beholden to pressure from advertisers.
“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”
But the billionaire acknowledged that there were business implications to the advertiser actions.
“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”
Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
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