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YouTube Expands ‘Key Moments’ Analytics to the Mobile App, Launches New Live-Stream Cross Promotions



YouTube Expands 'Key Moments' Analytics to the Mobile App, Launches New Live-Stream Cross Promotions

YouTube is looking to provide creators with more insights on the go, with the expansion of ’Key Moments’ data to the mobile YouTube Studio app.

Key Moments was made available in the desktop version of YouTube Analytics back in 2020, providing more insight into content performance via comparative charts, which show when users are clicking away, when engagement within each clip peaks, and more.

Now, YouTube’s bringing that same insight to the desktop version of the app, which will enable creators to check out the same viewership spikes and dips, key points of activity, retention bands, and more

YouTube Key Moments Analytics

That’s a lot more data to go on, which will make it easier to plan your YouTube strategy at any time. So if you’re in the waiting room at the doctor’s office and you have a sudden jolt of inspiration, you can check out your video insights to see whether there are any key trends or shifts that you can implement, based on key moments.

In addition to this, YouTube’s also added a new video player capability to its Key Moments stats, which will enable you to more easily check out the specific segments of each video based on the Key Moments charts.

It’s a significant upgrade of its mobile analytics features, which will no doubt be welcomed by YouTube creators.

On another front, YouTube’s also rolling out cross channel live redirects to all eligible creators.

YouTube previewed the new cross channel live redirects functionality back in March, which essentially enables live-streamers to direct their viewers to another live-stream or video on another channel.


As explained by YouTube:

“Today, creators with at least a thousand subscribers can use a feature called live redirect to direct their viewers from a live stream or premier to another live-stream or premier on their own channel. But they can’t send their viewers to a live-stream or premier hosted on another channel. With this launch, creators with at least a thousand subscribers and no active community guidelines strikes will be able to direct their viewers to a live-stream or premier hosted on a different channel.”

That’ll add more capacity for collaborative promotion in the app, and could become a valuable tool for influencer partnerships.

YouTube’s new mobile analytics will be made available to all creators over the coming weeks, while cross-channel live redirects will be available to all eligible creators by the end of this week.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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