Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub...
For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A...
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. Microsoft is launching...
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign,...
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation,...
As part of the continued development of its ad business, Reddit has today announced the initial partner platforms that have been accepted into its Ads API...
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive...
Google has released version 12.0 of the Google Ads API. Version 11.0 of the Google Ads API was released in June, and version 11.1 was in...
Google is testing showing the overlay feature for its shopping ads, when you click the “view more” both at the top and the bottom. Here are...
How much Google Ads budget a business allocates to campaigns has been a question that has lingered for years. Whilst paid marketers around the world would...