Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of...
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency,...
There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads...
This is not great. With the US midterms fast approaching, a new investigation by human rights group Global Witness, in partnership with the Cybersecurity for Democracy...
B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they...
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had...
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set...
Essentially an empathy map is a process where you’re going to actually work, talk about, or discuss and document someone else’s point of view. It’s their...
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were...
Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution...