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Google Ads API Version 12.0 Now Out

Published

2 years ago

October 28, 2022

Google has released version 12.0 of the Google Ads API. Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is a major update.

Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.

Google published a video of the mahor changes in 12.0:

Here is everything announced in version 12.0:

Account Management

Added a new account link type, ADVERTISING_PARTNER for linking a customer account to another one. This is preparation for an upcoming feature in a following release.

Added AccountLinkError.PERMISSION_DENIED for the case where a non-admin user tries to create an account link.

Ads

Removed support for creating a new Gmail ad. Use Discovery campaigns instead.

Assets

Added support for retrieving CustomLeadFormSubmissionField through LeadFormSubmissionData using GoogleAdsService.SearchStream or GoogleAdsService.Search.

Added support for adding, updating, and removing CampaignAsset and AdGroupAsset with the field_type as AD_IMAGE (for allowlisted customers only).

You can retrieve stats for Image assets (asset_field_type_view.field_type = AD_IMAGE) using the asset_field_type_view report.

The asset_set_asset report now supports metrics and segments.

Added ad_group_ad_asset_view.pinned_field to allow filtering by a pinned asset.

Added support for segment.conversion_action to the ad_group_ad_asset_view report.

Added support for linking customers and ad groups with asset sets for test accounts only.

CustomerAssetSetService for adding/updating/removing CustomerAssetSet, which represents a link between a Customer and an AssetSet.

AdGroupAssetSetService for adding/updating/removing AdGroupAssetSet, which represents a link between an AdGroup and an AssetSet.

Added support for mutating and fetching location assets for test accounts only.

Fields:

Added Asset.location_asset whose type is LocationAsset.

Added the following fields to AssetSet:

location_group_parent_asset_set_id

asset_set_source (oneof field)

location_set (use with CustomerAssetSet)

business_profile_location_group (use with CampaignAssetSet and AdGroupAssetSet)

chain_location_group (use with CampaignAssetSet and AdGroupAssetSet)

Added excluded_parent_asset_set_types to Campaign and AdGroup.

Enums:

Added AssetType.LOCATION.

Added the following values to AssetSetType:

LOCATION_SYNC

BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP

CHAIN_DYNAMIC_LOCATION_GROUP

STATIC_LOCATION_GROUP

Reports (available for all accounts):

per_store_view returns stats at the place ID level.

asset_set_type_view returns stats at the AssetSetType level, which currently only supports location asset set.

Audiences

Added the following values to OfflineUserDataJobFailureReason: HIGH_AVERAGE_TRANSACTION_VALUE, LOW_AVERAGE_TRANSACTION_VALUE, NEWLY_OBSERVED_CURRENCY_CODE

Bidding

Added support for linked portfolio bidding strategies and campaign budget. Bidding strategies and campaign budgets can modify these links using bulk mutates:

BiddingStrategy.aligned_campaign_budget_id

CampaignBudget.aligned_bidding_strategy_id

Billing

Added AccountSummary as Invoice.account_summaries[] for reporting reconciliation (for allowlisted customers only).

Added BillingSetupError.TOO_MANY_BILLING_SETUPS_FOR_PAYMENTS_ACCOUNT.

Added AccountBudgetProposalError.INVALID_MASTER_SERVICE_AGREEMENT.

Campaigns

Changes in Smart campaigns:

Updated SmartCampaignSuggestService.SuggestKeywordThemes to generate more keyword theme suggestions for Smart campaigns and can suggest free-form keyword themes in some cases.

Improved error handling and added more user-facing error codes for SmartCampaignSuggestService.SuggestKeywordThemes.

Removed support for creating new Smart Display campaigns. Existing Smart Display campaigns still serve as usual.

OperationAccessDeniedError.CREATE_OPERATION_NOT_PERMITTED is thrown if you try to create a new Smart Display campaign.

Added the following fields to Campaign:

primary_status to provide insight into why a campaign is not serving or not serving optimally.

primary_status_reasons to provide reasons into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine primary_status.

Enabled adding and removing location targeting to Local Services campaigns except for proximity targeting.

Added the following errors to CampaignCriterionError for the Local service campaigns:

AT_LEAST_ONE_POSITIVE_LOCATION_REQUIRED_FOR_LOCAL_SERVICES_CAMPAIGN

CANNOT_ADD_OR_REMOVE_LOCATION_FOR_LOCAL_SERVICES_CAMPAIGN

CANNOT_TARGET_COUNTRY_FOR_LOCAL_SERVICES_CAMPAIGN

LOCATION_INVALID_FOR_LOCAL_SERVICES_CAMPAIGN

LOCATION_NOT_IN_HOME_COUNTRY_FOR_LOCAL_SERVICES_CAMPAIGN

LOCATION_NOT_LAUNCHED_FOR_LOCAL_SERVICES_CAMPAIGN

Conversions

conversion_tracking_id will always be > 0 for all customers. Previously, this field could be 0 for customers who hadn’t created any conversion actions before.

Added debug_enabled for performing all checks and returning errors if found when uploading enhanced conversions.

Criteria

Added the following asset set fields to LocationGroupInfo for test accounts:

enable_customer_level_location_asset_set

location_group_asset_sets

Added the following values to CriterionError:

CANNOT_SET_ASSET_SET_FIELD_FOR_CUSTOMER

CANNOT_SET_ASSET_SETS_WITH_FEED_ITEM_SETS

CANNOT_SET_BOTH_ASSET_SET_AND_FEED

CANNOT_SET_FEED_OR_FEED_ITEM_SETS_FOR_CUSTOMER

CANNOT_SET_GEO_TARGET_CONSTANTS_WITH_ASSET_SETS

INVALID_LOCATION_GROUP_ASSET_SETS

Errors

Error codes returned for some invalid operations have changed for the following fields.
BiddingStrategy.currency_code
BiddingStrategy.scheme
BiddingStrategy.type
TargetCpa.target_cpa_micros
TargetImpressionShare.cpc_bid_ceiling_micros
TargetSpend.target_spend_micros (deprecated)

Experiments

Removed CampaignExperimentService in favor of the previously added new experiments.
Renamed ExperimentArm.trial to ExperimentArm.experiment.

When you create a new experiment arm using MutateExperimentArms and set response_content_type of your mutate request toMUTABLE_RESOURCE, it now also populates values in ExperimentArm.in_design_campaigns.

Feeds

Added LEGACY_FEED_TYPE_READ_ONLY to the following enums: CampaignFeedError, FeedItemError, FeedMappingError

Planning

AudienceInsightsService.ListAudienceInsightsAttributes now accepts AudienceInsightsDimension.GEO_TARGET_COUNTRY and AudienceInsightsDimension.SUB_COUNTRY_LOCATION, enabling clients to discover the location criteria that can be used in AudienceInsightsService.

Added AudienceInsightsService.ListInsightsEligibleDates (available to allowlisted accounts only), enabling clients to discover the set of date ranges that can be used in AudienceInsightsService.

Removed GenerateProductMixIdeas from ReachPlanService.

Added Targeting.plannable_location_ids, which supports targeting multiple geo locations within the same parent location in a single reach forecast.

Recommendations

Added RaiseTargetCpaBidTooLowRecommendation which identifies target CPA adjustments to help campaigns start serving.

Added ForecastingSetTargetRoasRecommendation which identifies target ROAS adjustments to capture additional conversion value from expected traffic increases.

Reporting

Added support for returning the number of clicks for sitelinks (when segments.click_type = SITELINKS) in the landing_page_view report.

Added the following purchased traffic metrics: metrics.publisher_purchased_clicks,
metrics.publisher_organic_clicks, metrics.publisher_unknown_clicks

Forum discussion at Twitter.

Source: www.seroundtable.com

SEARCHENGINES

Daily Search Forum Recap: September 18, 2024

Published

3 hours ago

September 19, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search will soon show if an image is AI-generated, edited with photo editing software or taken by a camera. Google Search Console has a bug showing product snippet search appearances in the search performance report again. Google Ads announced negative keywords for PMax, new insights, expanding more AI features and more. Google Local Service Ads validation logic for bids email. Bing is testing scrollable search result snippets.

Search Engine Roundtable Stories:

Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much More

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more.

Google Search To Label Images As AI Generated, Edited Or Taken With Camera

Google Search will soon label images as AI-generated, edited with photo editing software or if it was taken with a camera in the image search results. This label will be added to the about this image feature, according to The Verge who spoke to Laurie Richardson, vice president of trust and safety at Google.

Google Search Console Product Snippets Report Surge Again, Likely A Bug

It looks like we are seeing another surge in the Google Search Console Search Performance report when you filter by the product snippets search appearance filter. We had this happen in May of this year, it was a bug that Google fixed, and now we are seeing it happen again.

Bing Search Result Snippets That Are Scrollable

Bing now lets you scroll within a specific search result snippet. So if you are looking at a specific search result, that specific snippet, you can scroll through, until you get to the next snippet.

Google LSAs Changes In Validation Logic For Bid Modifications

Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.” This email was sent to Google Local Service Ads advertisers who potentially used the API for that service.

Dancers At The Google App Summit

Here is a video of dancers, they seem hired and not Googlers, dancing at a Google event named the App Summit. I found this on Instagram and found it a bit weird but what do I know.

Other Great Search Threads:

Add-ons is intended to be the place to access more advanced features such as custom reports, loyalty programs, and rules & supplemental data sources., AdsLiaison on X

Bluish background when selecting items in the “People Also Search For” section, Deepak Yadav on X

Google did some fall cleaning for its Google Search Console data anomalies page, Barry Schwartz on X

In the UK suspected review abuse can lead to a 30 day review ban, Mike Blumenthal on X

It’s additive. To be clear, advertiser’s data is already protected by robust security measures. But confidential matching employs newer privacy enhancing technologies – confidential computing and TEEs – and pro, AdsLiaison on X

My latest research says no, service areas are still not a ranking factor., Darren Shaw on LinkedIn

Tobias from @audisto did a bunch of JS rendering analysis across multiple search engines. Google Mobile uses a different pixel density, can do 10mm pixels high, and 1648 pixels in width., Mic King on X

We’ve added a new “reasoning” focus (beta) on Perplexity for Pro users. It will use the new OpenAI o1-mini. There is no search integration yet. The model is slow, and usage is limited because of rate limits. It is good for puzzles,, Aravind Srinivas on X

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Daily Search Forum Recap: September 17, 2024

Published

1 day ago

September 18, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There are complaints about the Google Indexing API not working but I suspect it is working as Google planned. Google is testing sticky headers for ads and search results. Google is testing swipeable dots for carousels. Google Local Service Ads tests viewed X hours/minutes ago. Google is testing an expanded version of discussions and forums.

Search Engine Roundtable Stories:

The Google Indexing API Not Working For Some Or Indexing Issues…

There are complaints in the Black Hat SEO World forums that the Google Indexing API is not working. Some are saying Google is returning a call saying all is good but when it comes to indexing the content, it is not happening.

Google Tests Sticky Headers For Ads & Results

Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.

Google Search Tests Swipeable Dots For Carousels

Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.

Google Tests Expanded & More Discussions and Forums Results

If you didn’t have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is letting you expand them to see even more.

Google Local Service Ads Shows You Viewed X Minutes/Hours Ago

Google is testing showing the last time you viewed an ad, a Google Local Service Ad, by adding a label with those details. In this case, Google is showing “You viewed 15 minutes ago” next to this ad.

Yahoo Buildings Sign

Here is a super exciting photo of the sign outside of the Yahoo! campus. It has arrows to which Yahoo building number is in which direction. I can’t remember the last time I was at a Yahoo office…

Other Great Search Threads:

Google Ads issue with offline conversion imports, Barry Schwartz on X

I don’t have additional details or a timeline to provide at this time., AdsLiaison on X

A few months after we covered the South Africa badge, Google covered it just now, Barry Schwartz on X

Google removed the poll about using Gemini for SEO purposes – wow, Barry Schwartz on X

Perplexity is back up. We’ll learn how to handle spikes in usage better., Aravind Srinivas on X

When working with large-scale sites, a question I’m often asked is: “Does our page indexing report look alright to you?” My response to this is generally that it looks fine on the surface, but only further digging into the reasons, Brodie Clark on X

Planting more trees is not a ranking factor., John Mueller on Reddit

Search Engine Land Stories:

Feedback:

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SEARCHENGINES

Daily Search Forum Recap: September 16, 2024

Published

2 days ago

September 17, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Saturday night, Google had a major search bug with its Google Android app. I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. Google is testing a recent posts carousel in Google Search.

Search Engine Roundtable Stories:

Google Search App Stopped Working Saturday Night

The Google Search App stopped working last night (Saturday night) for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets

Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

Google Reviews Restrictions For Business Profile Policy Violations

Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.”

Google US DOJ Trial Exhibit Files, Documents & Responses

As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time.

Google Search Tests Recent Posts Carousel

Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts.

Google Asks On Social If You Will Use Gemini AI For SEO

In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.

Sheds Inside The Google

Google likes to put outdoor things, inside its office. Here are outdoor sheds that are inside the Google London office. It seems they are uses as coat rooms, called cloakrooms?