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Google Ads API Version 12.0 Now Out

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Google Ads API Version 10 Is Out

Google has released version 12.0 of the Google Ads API. Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is a major update.

Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.

Google published a video of the mahor changes in 12.0:

Here is everything announced in version 12.0:

Account Management

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  • Added a new account link type, ADVERTISING_PARTNER for linking a customer account to another one. This is preparation for an upcoming feature in a following release.
  • Added AccountLinkError.PERMISSION_DENIED for the case where a non-admin user tries to create an account link.

Ads

  • Removed support for creating a new Gmail ad. Use Discovery campaigns instead.

Assets

  • Added support for retrieving CustomLeadFormSubmissionField through LeadFormSubmissionData using GoogleAdsService.SearchStream or GoogleAdsService.Search.
  • Added support for adding, updating, and removing CampaignAsset and AdGroupAsset with the field_type as AD_IMAGE (for allowlisted customers only).
  • You can retrieve stats for Image assets (asset_field_type_view.field_type = AD_IMAGE) using the asset_field_type_view report.
  • The asset_set_asset report now supports metrics and segments.
  • Added ad_group_ad_asset_view.pinned_field to allow filtering by a pinned asset.
  • Added support for segment.conversion_action to the ad_group_ad_asset_view report.
  • Added support for linking customers and ad groups with asset sets for test accounts only.
  • CustomerAssetSetService for adding/updating/removing CustomerAssetSet, which represents a link between a Customer and an AssetSet.
  • AdGroupAssetSetService for adding/updating/removing AdGroupAssetSet, which represents a link between an AdGroup and an AssetSet.

  • Added support for mutating and fetching location assets for test accounts only.

  • Fields:
  • Added Asset.location_asset whose type is LocationAsset.
  • Added the following fields to AssetSet:
  • location_group_parent_asset_set_id
  • asset_set_source (oneof field)
  • location_set (use with CustomerAssetSet)
  • business_profile_location_group (use with CampaignAssetSet and AdGroupAssetSet)
  • chain_location_group (use with CampaignAssetSet and AdGroupAssetSet)
  • Added excluded_parent_asset_set_types to Campaign and AdGroup.
  • Enums:
  • Added AssetType.LOCATION.
  • Added the following values to AssetSetType:
  • LOCATION_SYNC
  • BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP
  • CHAIN_DYNAMIC_LOCATION_GROUP
  • STATIC_LOCATION_GROUP
  • Reports (available for all accounts):
  • per_store_view returns stats at the place ID level.
  • asset_set_type_view returns stats at the AssetSetType level, which currently only supports location asset set.

Audiences

  • Added the following values to OfflineUserDataJobFailureReason: HIGH_AVERAGE_TRANSACTION_VALUE, LOW_AVERAGE_TRANSACTION_VALUE, NEWLY_OBSERVED_CURRENCY_CODE

Bidding

  • Added support for linked portfolio bidding strategies and campaign budget. Bidding strategies and campaign budgets can modify these links using bulk mutates:
  • BiddingStrategy.aligned_campaign_budget_id
  • CampaignBudget.aligned_bidding_strategy_id

Billing

  • Added AccountSummary as Invoice.account_summaries[] for reporting reconciliation (for allowlisted customers only).
  • Added BillingSetupError.TOO_MANY_BILLING_SETUPS_FOR_PAYMENTS_ACCOUNT.
  • Added AccountBudgetProposalError.INVALID_MASTER_SERVICE_AGREEMENT.

Campaigns

  • Changes in Smart campaigns:
  • Updated SmartCampaignSuggestService.SuggestKeywordThemes to generate more keyword theme suggestions for Smart campaigns and can suggest free-form keyword themes in some cases.
  • Improved error handling and added more user-facing error codes for SmartCampaignSuggestService.SuggestKeywordThemes.
  • Removed support for creating new Smart Display campaigns. Existing Smart Display campaigns still serve as usual.
  • OperationAccessDeniedError.CREATE_OPERATION_NOT_PERMITTED is thrown if you try to create a new Smart Display campaign.
  • Added the following fields to Campaign:
  • primary_status to provide insight into why a campaign is not serving or not serving optimally.
  • primary_status_reasons to provide reasons into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine primary_status.
  • Enabled adding and removing location targeting to Local Services campaigns except for proximity targeting.
  • Added the following errors to CampaignCriterionError for the Local service campaigns:
  • AT_LEAST_ONE_POSITIVE_LOCATION_REQUIRED_FOR_LOCAL_SERVICES_CAMPAIGN
  • CANNOT_ADD_OR_REMOVE_LOCATION_FOR_LOCAL_SERVICES_CAMPAIGN
  • CANNOT_TARGET_COUNTRY_FOR_LOCAL_SERVICES_CAMPAIGN
  • LOCATION_INVALID_FOR_LOCAL_SERVICES_CAMPAIGN
  • LOCATION_NOT_IN_HOME_COUNTRY_FOR_LOCAL_SERVICES_CAMPAIGN
  • LOCATION_NOT_LAUNCHED_FOR_LOCAL_SERVICES_CAMPAIGN

Conversions

  • conversion_tracking_id will always be > 0 for all customers. Previously, this field could be 0 for customers who hadn’t created any conversion actions before.
  • Added debug_enabled for performing all checks and returning errors if found when uploading enhanced conversions.

Criteria

  • Added the following asset set fields to LocationGroupInfo for test accounts:
  • enable_customer_level_location_asset_set
  • location_group_asset_sets
  • Added the following values to CriterionError:
  • CANNOT_SET_ASSET_SET_FIELD_FOR_CUSTOMER
  • CANNOT_SET_ASSET_SETS_WITH_FEED_ITEM_SETS
  • CANNOT_SET_BOTH_ASSET_SET_AND_FEED
  • CANNOT_SET_FEED_OR_FEED_ITEM_SETS_FOR_CUSTOMER
  • CANNOT_SET_GEO_TARGET_CONSTANTS_WITH_ASSET_SETS
  • INVALID_LOCATION_GROUP_ASSET_SETS

Errors

  • Error codes returned for some invalid operations have changed for the following fields.
  • BiddingStrategy.currency_code
  • BiddingStrategy.scheme
  • BiddingStrategy.type
  • TargetCpa.target_cpa_micros
  • TargetImpressionShare.cpc_bid_ceiling_micros
  • TargetSpend.target_spend_micros (deprecated)

Experiments

  • Removed CampaignExperimentService in favor of the previously added new experiments.
    Renamed ExperimentArm.trial to ExperimentArm.experiment.
  • When you create a new experiment arm using MutateExperimentArms and set response_content_type of your mutate request toMUTABLE_RESOURCE, it now also populates values in ExperimentArm.in_design_campaigns.

Feeds

  • Added LEGACY_FEED_TYPE_READ_ONLY to the following enums: CampaignFeedError, FeedItemError, FeedMappingError

Planning

  • AudienceInsightsService.ListAudienceInsightsAttributes now accepts AudienceInsightsDimension.GEO_TARGET_COUNTRY and AudienceInsightsDimension.SUB_COUNTRY_LOCATION, enabling clients to discover the location criteria that can be used in AudienceInsightsService.
  • Added AudienceInsightsService.ListInsightsEligibleDates (available to allowlisted accounts only), enabling clients to discover the set of date ranges that can be used in AudienceInsightsService.
  • Removed GenerateProductMixIdeas from ReachPlanService.
  • Added Targeting.plannable_location_ids, which supports targeting multiple geo locations within the same parent location in a single reach forecast.

Recommendations

  • Added RaiseTargetCpaBidTooLowRecommendation which identifies target CPA adjustments to help campaigns start serving.
  • Added ForecastingSetTargetRoasRecommendation which identifies target ROAS adjustments to capture additional conversion value from expected traffic increases.

Reporting

  • Added support for returning the number of clicks for sitelinks (when segments.click_type = SITELINKS) in the landing_page_view report.
  • Added the following purchased traffic metrics: metrics.publisher_purchased_clicks,
    metrics.publisher_organic_clicks, metrics.publisher_unknown_clicks

Forum discussion at Twitter.



Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: March 4, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Business Profile websites are still working, for now at least. Google is going to introduce a new verification process for Local Service Ads. Google Ads to pause inactive ad groups automatically. Google Ads Editor version 2.6 is now out. I posted the big Google webmaster report for March 2024.

Search Engine Roundtable Stories:


  • March 2024 Google Webmaster Report




    Here is the big Google Webmaster report for March 2024 and this past month was pretty calm relative to previous months. We had three unconfirmed Google ranking updates in February and zero confirmed ones – with Google again telling us search quality improvements are coming…

  • Google Ads To Automatically Pause Inactive Ad Groups


    Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months.

  • Google Business Profiles Websites Still Working (For Now…)


    In January, Google told us that the Google Business Profiles websites will stop working on March 1, 2024. Google said the URLs will redirect from the website to the Google Business Profile listing for a couple of months and then eventually stop working altogether. Well, March 1st came and went and the Google Business Profiles websites still work.

  • Report: Google Local Service Ads To Gain New Verification Process


    Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time getting exposure in this space.

  • Google Ads Editor Version 2.6 Is Now Out


    On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released.



  • Sergey Brin At Google Gemini 1.5 Hackathon This Weekend


    Sergey Brin, the co-founder of Google, was in San Francisco this weekend and stopped by the Google Gemini 1.5 Hackathon at the AGI House. He met up with a bunch of coders and gave a talk as well.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Google Writes In Court Document That Search Quality Continues To Improve

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Everything Is Fine Google

Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier.

Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust post-trial brief that search quality has improved, not degraded.”

It is written throughout the document, but here are some clauses:

The undisputed evidence contradicts any assertion that Google has wielded monopoly power by degrading search quality or search ads quality below competitive levels. As Plaintiffs acknowledge, Google is the highest quality general search engine in the U.S. and has been since before Plaintiffs claim it began violating Section 2. FOF ¶ 1081. Google’s search quality has continuously improved over its twenty-five years as a search engine as Google has continuously innovated. FOF ¶¶ 79-106, 112-241, 695-760. And Google unceasingly strives to better its search quality, annually setting goals to improve its search quality as measured by IS score.

Google Court Doc Search Quality

In the introduction paragraphs, Google wrote:

These innovations have greatly improved search quality and powered extraordinary increases in search output—all at no cost to consumers.

The evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization.

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Google added:

Google’s decision to preserve features that have a positive impact on search quality while offering customizable settings to suit users’ privacy preferences is a reasoned business judgment consistent with a competitive marketplace, not a degradation of product quality that evidences monopoly power.

Google also wrote in this document that the “Barriers to Entry Are Not Significant and Are Falling Rapidly.”

This is worth a read if you have time over the weekend, you can download it over here.

People are asking me what this “IS score” is, well, Danny Goodwin mentioned it over here and it refers to Google’s own internal “information satisfaction” score.

Forum discussion at X.

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Daily Search Forum Recap: March 1, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer interactions updates every few days. Google wrote in a court document that its search quality has improved. Google AdSense has offerwall messages. I posted the weekly SEO video recap as well.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

Advertisement

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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