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Google Ads Performance Max Gains Performance Planner, Scheduled Asset Groups & More

Published

2 years ago

October 30, 2022

Google Ads Performance Max Gains Performance Planner, Scheduled Asset Groups & More

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.

The new Performance Planner tool for Performance Max allows you to create plans and understand how you can invest your budgets to maximize ROI. Performance Max in Performance Planner is rolling out now and will become available to all advertisers in the coming weeks, Google said. Also, this allows you to create plans to see forecasts of how your campaign may perform & simulate the impact of changes to factors like budget & targets. The forecasts also take seasonality (e.g. holiday lifts) into account.

Here is a screenshot:

Google said you can forecast how your campaign may perform in the future and simulate what could happen when you adjust elements like your campaign budget and ROAS or CPA targets. This can assess how changes to campaigns could affect key metrics like conversion value. Performance Planner’s forecasts are also adjusted for seasonal events.

You can now schedule asset groups with automated rules. That includes dayparting and pre-scheduling capabilities. Assets can also go through review while paused so they’re ready to go when your sale or event starts, Google said.

Asset group scheduling is another great tool for holiday campaign planning that rolled out earlier this month. Now you can add automated rules to your Performance Max asset groups. These rules allow you to schedule asset groups so that they are paused and enabled, as needed. Use these rules to run ads at specific times of day, or to create and schedule asset groups ahead of time. This is especially helpful to make sure your creative assets are approved in advance, which you can do while an asset group is paused. For example, you could schedule a new set of holiday-themed assets ahead of a special sitewide sale or promotion. Or maybe you’re hosting an in-store special event and want to schedule some assets to help promote it.

You can soon see your first-party data segments added as audience signals in audience insights on the Insights page. To help you gain more insights into your existing customers and website visitors, add your data segments as audience signals* in your Performance Max campaigns. This also speeds up automation’s ability to find you more of these valuable, converting customers. In the coming weeks, your data segments will be added to audience insights in the Insights page. Use these insights to understand the value of your first-party data and see which of your customer lists may be converting best.

Also, now you can add as many as 15 headlines, which is up from 5 headlines, this provides more combination testing. Google said, to further enhance your asset strategy, towards the end of the year, the number of text headlines you can upload to your Performance Max asset groups will be increasing from 5 to 15! By adding more headlines, you can take advantage of machine learning’s ability to create and test even more combinations to find the best-performing variations. This is coming later this year.

Finally, you can use explanations to quickly identify what is driving performance fluctuations, diagnose issues, and view recommendations. You can see this easily in the explanations panels without having to spend hours manually cross-referencing reports and spreadsheets. Explanations are available for all Performance Max campaigns, but there are some new explanations specifically in Performance Max campaigns for online sales with a product feed. For example, you might see explanations that offer analysis on your product status and your top-moving products, listing groups, and product types. A retailer could use these to understand which products saw the biggest changes in performance during the holiday shopping season.

Forum discussion at Twitter.

Source: www.seroundtable.com

Related Topics:Ads Asset Gains Google Groups MAX Performance planner Scheduled

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Google Search Volatility Still Heated After August Core Update Rollout

Published

24 hours ago

September 8, 2024

Entireweb News Bot

It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively.

I mean, Google may have announced the August core update is done rolling out, but maybe this is the remnants of the end of the rollout? It can also be a totally different update that Google did not confirm? It is hard to say but what we do know is that many site owners and SEOs are still seeing a lot of volatility and movement in the Google Search results.

It seemed to have started or continued the day Google announced the rollout was complete. The movement continued from September 3rd through today, September 6th.

Google Tracking Tools

Just look at these tools, you’d expect them to calm down a bit after September 3rd, but most have not:

Semrush:

SimilarWeb:

Advanced Web Rankings:

SEO Chatter

The chatter across WebmasterWorld, social and here did not die down at all. Here are some quotes:

G analytics is broken or this update killed my main site. Has anyone else noticed this huge drop today?

GA4 has practically been unusable for us. Even with just the basics. Traffic way down for us as well today.

Big drop yesterday and today looks terrible as well.

Someone could think that the end of the update was the update, cause just in time traffic got worse again, sales are non existent from google traffic. google user engagement is near to ZERO.

Traffic is ridiculously high since the return from Labor Day holiday for me. Search traffic is up 60% today at 1pm. Yesterday search was up 30% overall. Will be nice if that keeps up, but…

There’s been a lot of volatility here all day since yesterday. Moments of high traffic, followed by huge drops. Old pages receiving a lot of traffic, then disappearing… The update is definitely still active…

Something is going on for sure. The SEMrush Sensors still on a high range.

Like I commented earlier… Something happened on the 3rd of September.

Just when some of us thought we had a boost or was safe from the core update, Googlers hit the “Nuke!” button and now more sites got obliterated.

There is still something running. The traffic and serps are all over the show again. Many of our keywords are out of the top 100 again. Started 2 days ago.

Same here. 2 days ago I had many sales, which was very unusual. Now again nothing

I wrote earlier that there is still something moving around. We can look at 3rd September as the start point of this movement. The movement in and out of serps again.

100% agree. Something is going on for sure.

This type of chatter just goes on and on.

Again, I am not sure if this is the tail end of the completed core update or of this is something new. But something is still brewing.

Forum discussion at WebmasterWorld.

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Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

Published

2 days ago

September 7, 2024

Entireweb News Bot

Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonical doc to say do not specify fragments in your canonicals. Google Search finally supports AVIF images. Google is testing a new forum display for its search results. Google is testing a new shopping search design. Bing Knowledge panels has this table of contents that is interactive. Google Business Profile may be dropping the Q&A feature in some regions. Google is testing new map pin shapes. Google Trends email subscriptions are going away. Google will automatically link Google Ads and Google Merchant Center accounts. Google Ads now has a merchant products tab for images. Google Ads will opt out new accounts from serving ads on parked domains. Google Ads product category level insights is live. Microsoft Advertising announced a bunch of new features. Google Analytics 4 has new benchmarking data. I posted a bunch of videos from YouTube algorithm and SEO questions and answers. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Daily Search Forum Recap: September 6, 2024

Published

3 days ago

September 6, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I know the Google August core update is done, but we are still seeing significant volatility days later. I posted a large interview with Google’s Danny Sullivan on the core update and more – it is worth a read. Google also had an interview on Google Shopping and Merchant Center. Google Ads has a bug with audience insights. Google clarified its indexing API quota details. Google has these new try on icons in search ads. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Google Search Volatility Still Heated After August Core Update Rollout Completed

It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively.

My Interview Of Google’s Search Liaison On The August 2024 Core Update

This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know.

Google Ads Audience Insights Missing For Some

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.

Google Shopping & Merchant Center Interview With Irina Tuduce

Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center.

Google Clarifies Indexing API Quota & Pricing Information

Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).”

Google Ads Try On Icon

Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will see a way to visualize it on real models generated by Google AI.

Liquor at Google Event

I found these fancy photos of fancy liquor and alcohol on Instagram from a Google event. The post says there were delicious cocktails, and good fun, concerts, and great food.

Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it…