Connect with us

SEARCHENGINES

Google Ads Performance Max Gains Performance Planner, Scheduled Asset Groups & More

Published

on

Google Ads Performance Max Gains Performance Planner, Scheduled Asset Groups & More

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.

The new Performance Planner tool for Performance Max allows you to create plans and understand how you can invest your budgets to maximize ROI. Performance Max in Performance Planner is rolling out now and will become available to all advertisers in the coming weeks, Google said. Also, this allows you to create plans to see forecasts of how your campaign may perform & simulate the impact of changes to factors like budget & targets. The forecasts also take seasonality (e.g. holiday lifts) into account.

Here is a screenshot:

click for full size

Google said you can forecast how your campaign may perform in the future and simulate what could happen when you adjust elements like your campaign budget and ROAS or CPA targets. This can assess how changes to campaigns could affect key metrics like conversion value. Performance Planner’s forecasts are also adjusted for seasonal events.

click for full size

You can now schedule asset groups with automated rules. That includes dayparting and pre-scheduling capabilities. Assets can also go through review while paused so they’re ready to go when your sale or event starts, Google said.

Asset group scheduling is another great tool for holiday campaign planning that rolled out earlier this month. Now you can add automated rules to your Performance Max asset groups. These rules allow you to schedule asset groups so that they are paused and enabled, as needed. Use these rules to run ads at specific times of day, or to create and schedule asset groups ahead of time. This is especially helpful to make sure your creative assets are approved in advance, which you can do while an asset group is paused. For example, you could schedule a new set of holiday-themed assets ahead of a special sitewide sale or promotion. Or maybe you’re hosting an in-store special event and want to schedule some assets to help promote it.

You can soon see your first-party data segments added as audience signals in audience insights on the Insights page. To help you gain more insights into your existing customers and website visitors, add your data segments as audience signals* in your Performance Max campaigns. This also speeds up automation’s ability to find you more of these valuable, converting customers. In the coming weeks, your data segments will be added to audience insights in the Insights page. Use these insights to understand the value of your first-party data and see which of your customer lists may be converting best.

Also, now you can add as many as 15 headlines, which is up from 5 headlines, this provides more combination testing. Google said, to further enhance your asset strategy, towards the end of the year, the number of text headlines you can upload to your Performance Max asset groups will be increasing from 5 to 15! By adding more headlines, you can take advantage of machine learning’s ability to create and test even more combinations to find the best-performing variations. This is coming later this year.

Finally, you can use explanations to quickly identify what is driving performance fluctuations, diagnose issues, and view recommendations. You can see this easily in the explanations panels without having to spend hours manually cross-referencing reports and spreadsheets. Explanations are available for all Performance Max campaigns, but there are some new explanations specifically in Performance Max campaigns for online sales with a product feed. For example, you might see explanations that offer analysis on your product status and your top-moving products, listing groups, and product types. A retailer could use these to understand which products saw the biggest changes in performance during the holiday shopping season.

Forum discussion at Twitter.



Source: www.seroundtable.com

SEARCHENGINES

Apple Maps Street View Camera Backpack

Published

on

Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.

Google has its own street view backpack, which is more impressive to look at.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

SEARCHENGINES

Google’s Internal Menu System Tracks Googlers Food Preferences

Published

on

Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

SEARCHENGINES

Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

Published

on

Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

Trending

en_USEnglish