Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click...
Both Alphabet/Google (GOOG) and Microsoft (MSFT) announced earnings last night and both saw increases in search ad revenues by about 22% year over year. While Microsoft...
Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media”...
In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The...
Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google...
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews, ads and more. In part two we go deeper on...
I mean, this kind of feels like it should already be the case, but today, marking Earth Day 2022, Twitter has announced that it will now...
Agencies, enterprise-level, and multi-accounts rejoice! Streamlined reporting dashboards for all your accounts are now in one view. Google is rolling out Manager Account (MCC)-level reporting for...
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract...
While it may not be a key consideration for all marketers as yet, Reddit’s ad offerings are evolving, and Reddit’s audience is receptive to marketing approaches,...