SEARCHENGINES
Google Adds Nine More Policies To Google Ads Strike Based System

In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out policy system launched in June 2021 for Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies and soon Google will add nine-additional policies.
Google will begin implementing the strike-based system on June 21, 2022, with a gradual ramp up over a period of 3 months, the company said. The nine new policies that will fall within this strike-based system include:
- Compensated sexual acts
- Mail-order brides
- Clickbait
- Misleading ad design
- Bail bond services
- Call Directories, forwarding services
- Credit repair services
- Binary options
- Personal loans
A strike is issued to your Google Ads account via an email and an in-account notification when your assets or ads violate a Google Ads policy multiple times. An account can receive a maximum of one warning and three strikes per policy violation.
Here are the strikes you can get, including a warning:
Warning: Google says it understands mistakes happen and you don’t mean to violate our policies — that’s why the first violation is only a warning. Note that you’ll only be warned once through an email notification. The next time your ads violate a Google Ads policy, you’ll get a strike. If you think Google made a mistake, you can appeal the disapproved ads.
First Strike: You will earn your first strike when we detect that you have continued to violate a specific Google Ads policy, even after receiving an initial warning. Your account will be in a temporary hold state for 3 days when you receive the first strike. If you take no action to either acknowledge or appeal the strike, your account will continue to remain on hold. Accounts in a temporary hold state cannot run any ads. Advertisers can, however, still access their accounts and all associated reports. Learn more about temporary account hold.
Second Strike: You will receive a second strike if you violate the same policy again within 90 days of the first strike. It will serve as the last and final notice for you to remove all policy violating assets or ads in your Google Ads account to avoid being suspended. Your account will be in a temporary hold state for 7 days upon receiving the second strike. If you take no action to either acknowledge or appeal the strike, your account will continue to remain on hold. Accounts in a temporary hold state cannot run any ads. Advertisers can, however, still access their accounts and all associated reports. Learn more about temporary account hold. Google will send you an email notification when your account is released from temporary hold.
Third Strike: You will receive a third and final strike if you violate the same policy within 90 days of the second strike. Your account will then be suspended for repeat violation of our policies.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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