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Google Adds Nine More Policies To Google Ads Strike Based System

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Google Adds Nine More Policies To Google Ads Strike Based System

In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out policy system launched in June 2021 for Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies and soon Google will add nine-additional policies.

Google will begin implementing the strike-based system on June 21, 2022, with a gradual ramp up over a period of 3 months, the company said. The nine new policies that will fall within this strike-based system include:

  • Compensated sexual acts
  • Mail-order brides
  • Clickbait
  • Misleading ad design
  • Bail bond services
  • Call Directories, forwarding services
  • Credit repair services
  • Binary options
  • Personal loans

A strike is issued to your Google Ads account via an email and an in-account notification when your assets or ads violate a Google Ads policy multiple times. An account can receive a maximum of one warning and three strikes per policy violation.

Here are the strikes you can get, including a warning:

Warning: Google says it understands mistakes happen and you don’t mean to violate our policies — that’s why the first violation is only a warning. Note that you’ll only be warned once through an email notification. The next time your ads violate a Google Ads policy, you’ll get a strike. If you think Google made a mistake, you can appeal the disapproved ads.

First Strike: You will earn your first strike when we detect that you have continued to violate a specific Google Ads policy, even after receiving an initial warning. Your account will be in a temporary hold state for 3 days when you receive the first strike. If you take no action to either acknowledge or appeal the strike, your account will continue to remain on hold. Accounts in a temporary hold state cannot run any ads. Advertisers can, however, still access their accounts and all associated reports. Learn more about temporary account hold.

Second Strike: You will receive a second strike if you violate the same policy again within 90 days of the first strike. It will serve as the last and final notice for you to remove all policy violating assets or ads in your Google Ads account to avoid being suspended. Your account will be in a temporary hold state for 7 days upon receiving the second strike. If you take no action to either acknowledge or appeal the strike, your account will continue to remain on hold. Accounts in a temporary hold state cannot run any ads. Advertisers can, however, still access their accounts and all associated reports. Learn more about temporary account hold. Google will send you an email notification when your account is released from temporary hold.

Third Strike: You will receive a third and final strike if you violate the same policy within 90 days of the second strike. Your account will then be suspended for repeat violation of our policies.

Forum discussion at Twitter.



Source: www.seroundtable.com

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All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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SEOs Trust YMYL Content Less If It Is AI-Generated

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Surgery Google

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”

About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.

Here is the poll with the “See answers” option:

Forum discussion at Twitter.



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