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Google Ads & Microsoft Bing Ads Revenues Up About 22%

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Google Ads & Microsoft Bing Ads Revenues Up 32%

Both Alphabet/Google (GOOG) and Microsoft (MSFT) announced earnings last night and both saw increases in search ad revenues by about 22% year over year. While Microsoft crushed its earnings estimate and its stock is up about 5% in pre-market trading, Google did not and its stock is down 3% in pre-market trading.

If you zone into the ad businesses of both companies, specific to search ads, you will see both search companies saw revenue increases in search ads by about 22%.

  • Google Search ad revenue went from $31,879 to $39,618 an increase of 21.65 percent
  • Microsoft Bing search ad revenue increased 23%

But Google was down from the previous quarter where it reported $43,301 and in this past quarter it only reported $39,618. Also Microsoft in the previous report had a 32% increase in search ad revenue, so that increase has slowed a bit.

I hate reporting financial news, so have at it on Techmeme, which are the links to the stock tickers above.

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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SEARCHENGINES

Google Updates Crawl Stats Report Help Documentation

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Google Updates Crawl Stats Report Help Documentation

Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and also this crawl stats report help document.

You can see this crawl stats help document here and the changes were summed up very nicely by Brodie Clark on Twitter who said:

  • Note about robots.txt 404ing (can crawl any URL)
  • Using a 12hr – 30 day timeframe for fetching
  • Details about homepage usage

He posted the document before and after changes as well:

click for full size

Brodie wrote, “Heads-up: Google just added some interesting clarifications to their Crawl Stats Report doc.” Nice catch Brodie!

Forum discussion at Twitter.



Source: www.seroundtable.com

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