SEARCHENGINES
Google Ads & Microsoft Bing Ads Revenues Up About 22%
Both Alphabet/Google (GOOG) and Microsoft (MSFT) announced earnings last night and both saw increases in search ad revenues by about 22% year over year. While Microsoft crushed its earnings estimate and its stock is up about 5% in pre-market trading, Google did not and its stock is down 3% in pre-market trading.
If you zone into the ad businesses of both companies, specific to search ads, you will see both search companies saw revenue increases in search ads by about 22%.
- Google Search ad revenue went from $31,879 to $39,618 an increase of 21.65 percent
- Microsoft Bing search ad revenue increased 23%
But Google was down from the previous quarter where it reported $43,301 and in this past quarter it only reported $39,618. Also Microsoft in the previous report had a 32% increase in search ad revenue, so that increase has slowed a bit.
I hate reporting financial news, so have at it on Techmeme, which are the links to the stock tickers above.
Forum discussion at WebmasterWorld.
Source: www.seroundtable.com
SEARCHENGINES
60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past
We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.
Here is the poll via Marie Haynes on Twitter; I took out the “see responses” votes:
We recently covered how a Google search quality rep said links are not as important today than it was years and years ago, we also covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
I know many SEO agencies do a lot of link-building work, so I am not surprised by the poll responses.
Forim discussion at Twitter.
Source: www.seroundtable.com
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