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Google Ads Performance Max Gains Customer Acquisition Goals, New Insights & Upgrade Tool

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Google Ads Performance Max Gains Customer Acquisition Goals, New Insights & Upgrade Tool

Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click upgrade tool for Smart Shopping.

Below is a short summary of the changes but I recommend you read Greg Finn’s piece at Search Engine Land for a deeper dive on what is changing and why it matters.

Customer Acquisition Goals

Performance Max in Google adds has added new customer acquisition goals. These customer acquisition goals will be rolling out in Performance Max to allow you to focus bids & optimizations on gaining new customers, Google said.

This goal will allow you to either bid more for new customers compared to existing customers, or focus your optimizations on new customers only while maintaining your cost efficiency. You will also have more flexible ways to identify new customers, like providing your own first-party data through Customer Match lists, setting up conversion tags and using Google’s auto-detection method.

Performance Max Insights

Google Ads is launching two new types of insights reports for Performance Max:

(1) Asset Audience insights will show which text, image & video assets resonate with certain audience segments. The example Google gave was “if you’re an outdoor retailer running a campaign for bikes, you may find that exercise enthusiasts engage more with images of people mountain biking rather than product images of the bike itself. Using these insights, you can tailor your creative and influence your broader marketing strategy.”

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(2) Diagnostic insights will flag any setup issues that might prevent Performance Max ads from showing. The example Google gave was “if your creative assets are disapproved, you’ll be prompted to fix them so you can start serving your ads and avoid missing out on conversion opportunities.”

See also  Google Ads To Add Performance Max Data To Data Studio In Very Near Future

click for full size

click for full size

One Click Upgrade Tool For Smart Shopping

The new “one click” upgrade tool for Smart Shopping will be rolling out over the coming weeks, Google said. Advertisers will see a notification when it’s available in their accounts. Google explained that automatic upgrades will also be rolling between July and September 2022.

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Here is a GIF of it in action:

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For more details on this announcement see this Google help document.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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