Meta Platforms Inc.’s surging stock is expected to advance even further Thursday when the social-media company is expected to announce a bump in advertising revenue in...
Sheryl Sandberg, who helped to transform Facebook from a tech startup into a digital advertising empire, will step down from the board of Meta, … Source...
If in doubt, pivot to video. Over the years, many struggling media companies have bet their futures on online video as a sort of Hail Mary...
If you’re aiming to drive exceptional results with digital marketing in 2024, Facebook is highly likely to play a pivotal role in your plans. That’s no...
Elon Musk’s X has lost over 71% of its value since the mercurial billionaire acquired it in October 2022, says asset manager Fidelity. Fidelity says the...
In an era dominated by digital content consumption, streaming TV has emerged as a powerful tool for marketers to connect with their target audience. In this...
Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative...
Social media companies made more than $11 billion by advertising to minors this year, a new study finds. Researchers from the Harvard T.H. Chan School of Public Health...
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV)...
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US...
