“As our island of knowledge grows, so does the shore of our ignorance.” – John Wheeler To understand how brand advertising works or doesn’t work, we...
Historically, the power of podcast advertising has been a secret that performance marketers–myself included–wouldn’t mind keeping. I want to do my part in preserving what makes...
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase...
Federal election season is around the corner, and with social media platforms taking over as go-to repositories of information, digital campaigning is as important as ever. ...
ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email Squawk Box Asia Ajit Mohan, Asia-Pacific president at Snap, says “we have seen...
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier...
Representative image (source: iStock) With the proliferation of smartphones, accessible internet connectivity and innovative digital platforms, e-commerce in India has witnessed an unprecedented surge. These factors...
Image used for representative purpose Alcohol advertising may be banned in India, but marketers are still finding ways to leverage digital marketing to reach relevant audiences....
X recently revealed that a partnership had been formed to enhance brand safety precautions for advertisers on the platform. This move is particularly significant as the...
It didn’t even take a full 24 hours for Elon Musk’s new Twitter logo to start drawing fire — or for some observers to infuse it...