No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part...
Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online...
Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are...
YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see...
For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely...
By now, you may already know that GA4 operates across platforms, uses an event-based data model to deliver user-centric measurement, and does not rely exclusively on...
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated...
“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou,...
After first testing them with selected creators over the last month, Twitter has now announced that all Spaces hosts and co-hosts can access full Spaces analytics....
YouTube is looking to provide creators with more insights on the go, with the expansion of ’Key Moments’ data to the mobile YouTube Studio app. Key...