While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create...
LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially...
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4...
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the...
30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole picture Google’s data empire...
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
Long-term eCommerce success depends on your ability to gather, interpret, and transform relevant data into actionable tactics and strategies. Simply put, the eCommerce industry has become...
If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start...
RPA and cognitive automation have pushed employees to assume creative roles as the mundane tasks are handled autonomously. Big data in HR helps analyze trends,...
This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints...