SEARCHENGINES
Google Analytics 4 Does Not Support Google AMP
For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP.
The good news is that David Vallejo published a detailed piece on what you can track in GA4 with AMP on his site over here. It is super detailed, so make sure you set a time to review in detail.
But according to Krista Seiden, the Google Analytics guru, GA4 does not currently officially deal with AMP and she has no idea if they ever will.
Glenn Gabe asked the question:
Calling @kristaseiden & @fedorovicius. I know that AMP and GA4 haven’t played nicely together in the past, is that still the case? What do you recommend for tracking AMP in GA4?? https://t.co/e2sGeoifKl
— Glenn Gabe (@glenngabe) May 23, 2022
Correct, nothing official yet. TBD on if/when 🤷♀️
— Krista Seiden (@kristaseiden) May 23, 2022
I have to imagine GA4 will add more support? As a publisher that still uses AMP, I do want GA4 to support it, espesially since we are being forced over to it.
Or maybe it will just force me to stop using AMP?
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
All Dealerships Can List Auto Inventory On Google Business Profiles

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.
Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.
It is locked down to US-based dealerships right now, it is not yet international.
Here is how the flow works from the local Google mobile search results last year:
To manage vehicle listings through your Business Profile account, perform the following steps:
(1) Access your web Business Profile account at business.google.com/locations.
(2) Select See your profile for the business that you want to change settings for.
(3) Click Edit profile, and then click Vehicle listings.
To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.
(2) Click Edit profile, and then click Vehicle listings.
Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”
Forum discussion at Twitter.
SEARCHENGINES
Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.
We did see some Googlers eating cotton candy a year ago… Just saying…
This was posted on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
SEOs Trust YMYL Content Less If It Is AI-Generated

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.
Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”
About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.
Here is the poll with the “See answers” option:
I know it’s hard not to be biased as an SEO professional, but try anyway. 😅
If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:
— Lily Ray 😏 (@lilyraynyc) January 15, 2023
Forum discussion at Twitter.
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