SEARCHENGINES
Google Analytics 4 Does Not Support Google AMP

For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP.
The good news is that David Vallejo published a detailed piece on what you can track in GA4 with AMP on his site over here. It is super detailed, so make sure you set a time to review in detail.
But according to Krista Seiden, the Google Analytics guru, GA4 does not currently officially deal with AMP and she has no idea if they ever will.
Glenn Gabe asked the question:
Calling @kristaseiden & @fedorovicius. I know that AMP and GA4 haven’t played nicely together in the past, is that still the case? What do you recommend for tracking AMP in GA4?? https://t.co/e2sGeoifKl
— Glenn Gabe (@glenngabe) May 23, 2022
Correct, nothing official yet. TBD on if/when 🤷♀️
— Krista Seiden (@kristaseiden) May 23, 2022
I have to imagine GA4 will add more support? As a publisher that still uses AMP, I do want GA4 to support it, espesially since we are being forced over to it.
Or maybe it will just force me to stop using AMP?
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.
She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”
This is good to see – I was in one of these studios and they are the real deal.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
Source: www.seroundtable.com
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