We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness...
I posted the monthly Google webmaster report for June and as you can imagine, it was a big month. Google launched the Search Generative Experience for...
Google announced that Search Console Insights, where the property is not associated with a Google Analytics property, was upgraded to show more insights. Specifically new content...
If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics...
The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS)...
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline...
Google Analytics 4 (GA4) is rolling out in a rush, and if you’re reading this guide, you might be having a tough time figuring out how...
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The...
Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be...
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this...