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Google Analytics Will Show UA3 Data For A Year After It Stops Collecting Data On July 1

Published

8 months ago

April 28, 2023

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical data in UA3 for a year after Google stops collecting data in that platform, so until July 1, 2024.

Google posted new details in this help document as noted by Krista Seiden on Twitter saying “After sunset, and until platform turndown, you will have Viewer access (but not Editor) to historical data and reports in the user interface. You’ll also be able to export your data (see solutions below).”

That means “you will still have access to view and export all previous data until July 1, 2024,” as Krista Seiden explained.

Yes, UA3 will still stop processing data on July 1, 2023, so all new data will only flow into GA4.

Google said, “sunset for standard Universal Analytics properties begins July 1, 2023.” Here are the bullet points:

After sunset, and until platform turndown, you will have Viewer access (but not Editor) to historical data and reports in the user interface. You’ll also be able to export your data (see solutions below).

However, there will be no new data after property turndown:
- No data processing
- No updated reports and metrics with post-sunset data
- No bidding, audience, or conversion data sent to Google Ads or to third-party integrations

If you have a current Universal Analytics 360 contract, you can continue creating standard Universal Analytics properties and upgrading them to 360, which will enable data processing.

Also, if you have not migrated to Google Analytics 4, use the GA4 Setup Assistant to create a Google Analytics 4 property and follow these steps to get set up. You need to finish migrating to Google Analytics 4 before the Universal Analytics sunset. If you do not do this, Google said “as a last resort, Analytics will automatically create a Google Analytics 4 property for you.”

Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023.

But you will still have access to view and export all previous data until July 1, 2024: https://t.co/8bXO7FNQj8

— Krista Seiden (@kristaseiden) April 27, 2023

So again, the new news is you have until July 1, 2024 to export your data out of UA3 and do whatever you want with it. You will also be able to view that data in UA3, not GA4 (because the data is measured differently and it cannot be imported) until July 1, 2024.

The date is quickly approaching and there is no sign that Google will push off any of these dates.

Forum discussion at Twitter.

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Google Hanukkah Decorations Are Live For 2023

Published

6 days ago

December 3, 2023

Entireweb News Bot

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

7 days ago

December 3, 2023

Entireweb News Bot

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

Here are some more screenshots:

Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro

— Khushal Bherwani (@b4k_khushal) October 20, 2023

Brodie Clark also posted some screenshots after on X:

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO

— SERPs Up 🌊 (@SERPalerts) November 30, 2023

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.

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SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

1 week ago

December 2, 2023

Entireweb News Bot

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow