Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Well, there’s plenty...
Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021.
Twitter’s 2022 ‘Brand Bracket’ competition is now complete, with Skittles taking out the top prize after defeating various other brand handles in head-to-head polls on its...
Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York...
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s...
Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience. Instagram crawls...
If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But...
Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to...
Twitter’s 2022 ‘Brand Bracket’ competition is heating up, with the first brands moving through to the next round, and the next set of playoffs now underway....
Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The...