Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not...
Customer Satisfaction is the key to the success of any business. When customers get satisfied and happy with the experience they are provided, they become the...
If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand...
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach...
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create...
As it continues to evolve its ad tools, and provide more opportunities for marketers to connect with its growing audience, TikTok has today announced the launch...
With Super Bowl LVI now in the books, it’s time to look at the other big winners of the day – the brands whose Super Bowl...
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online...
Just as content can help your brand, it can hurt it, too. Publishing the wrong content can take many forms, but the end results are similar....
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks...