Opinions expressed by Entrepreneur contributors are their own. The landscape of ad spending has changed significantly in recent years. We have seen a major shift in...
As the co-founder and former CEO of Yum! Brands, one of the world’s largest restaurant companies with a portfolio including franchises like KFC and Pizza Hut,...
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s...
Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has...
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand...
Global retail media ad-spend will surge to €153bn by 2027. Learn about the opportunities that exist for retailers and how the affiliate channel, and Awin, can...
Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This...
Social media platform X said Monday it will enable advertisers to run video ads next to certain content creators, a move that could help brands prevent...
Photo courtesy of iStock Anticipating a 4% growth in media spending this year, mirroring the trend from 2023, the market is set to be driven by...
A roundtable from The Drum and Brandwatch brought together marketers from Britvic, Cisco, CNBC, HP, HSBC, ITV Studios, NBCUniversal, Virgin Media O2 and We Are Futures...