Historically, the power of podcast advertising has been a secret that performance marketers–myself included–wouldn’t mind keeping. I want to do my part in preserving what makes...
In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. Why is that? Is it because of...
Viral fame through trend-hopping is a temptation for just about every brand, but it comes with risks. Here, Ewan Miles of social agency Wilderness outlines the...
Co-Founder of fishbat media, LLC., Keynote Speaker, SEO Specialist. Featured in Newsday, Street Insider, and hundreds of other publications. getty In a rapidly evolving consumer landscape...
Representative image (source: iStock) The rapid growth and popularity of social media marketing has been accompanied by an increasing number of people endorsing different brands, products,...
Image used for representative purpose Alcohol advertising may be banned in India, but marketers are still finding ways to leverage digital marketing to reach relevant audiences....
This is the fourth in our Global Beauty Hotspots series, unpacking the regional beauty market around the world, including Latin America, Australia, Scandinavia, Africa and East...
Connected TV and social media platforms remain the top two channels in which advertisers say they will increase their investment, according to new data from Advertiser...
Don’t know your Buy Box from your Brand Registry, or your DSP from your AMC? Tinuiti is here to help! We’ve put together a veritable encyclopedia...
(Image credit: fauxels / Pexels)As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may...