Animeta, an AI-powered creator tech company on Tuesday announced the launch of its influencer marketing platform ‘Animeta Brandstar‘ to help brands execute campaigns with the most...
AdRoll has formed a partnership with WooCommerce, an open-source ecommerce platform for WordPress, to help brands track and target online shoppers. The integration allows WooCommerce merchants...
Amazon’s advertising evolution to a full-funnel retail media network continues apace. A small update gives a sense for all the types of advertisers the e-commerce giant...
Here’s something that could have an impact on your tweet strategy, depending on exactly how Twitter looks to enforce it. Over the weekend, Twitter CTO Elon...
This year, the reaction to Pride month celebrations of the LGBTQ community seems particularly heated. Some media claim brands have pulled back their public support, noting...
Unlocking Your Brand’s Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand’s narrative and enhance your online...
Today, brands risk being the center of a social media storm for marketing that includes, or supports, the trans community. How is this affecting Pride campaigns...
Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within...
AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers...
Instagram’s testing out a new option that will help brands discover relevant UGC in the app that they can then share as examples to better promote...