CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this,...
It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral...
Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design...
![The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]](https://articles.entireweb.com/wp-content/uploads/2022/07/The-Top-Video-Marketing-Tactics-Brands-are-Investing-In-Which.jpgkeepProtocol.jpeg "The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]")
Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your...
![New Overview Looks at How Mobile Gaming Brands Can Utilize TikTok for Marketing [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/07/1657332709_New-Overview-Looks-at-How-Mobile-Gaming-Brands-Can-Utilize.png "New Overview Looks at How Mobile Gaming Brands Can Utilize TikTok for Marketing [Infographic]")
TikTok has had a transformative impact on social media, with many of the app’s key features becoming so popular that they’ve forced every other app to...
![Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/07/1656670430_Twitter-Shares-Insights-into-How-Users-and-Brands-Engage-in.png "Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]")
Research has shown that Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing...
![How Brands are Investing in Video Marketing On a Budget [2022 Data]](https://articles.entireweb.com/wp-content/uploads/2022/06/How-Brands-are-Investing-in-Video-Marketing-On-a-Budget.jpgkeepProtocol.jpeg "How Brands are Investing in Video Marketing On a Budget [2022 Data]")
According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content.
Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the...
Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating,...
Pinterest is launching two new ad products designed to help brands tap into its Stories-like Idea Pins, while it’s also launching a new ‘Paid Partnership’ tagging...