Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who...
30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is...
Updated March 30, 2022 Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery...
Google’s adding some new tools for eCommerce brands, including a new ratings program for online shopping experience and additional insights into key product trends to help...
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be...
Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.
CreatorIQ’s 2022 influencer marketing report suggests that creator-driven marketing campaigns will only continue to surge in popularity among brands in the year ahead. The report is based...
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into their strategies. However, there is evidence...
“This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a...
The words and actions of brands — including yours — matter. Politics and other areas of our culture are becoming more polarized. When you are authentic...