As it works to weather the impacts of Apple’s ATT update, which now prompts iOS users to opt-in to data sharing in apps, Meta continues to...
Snapchat has published a new report which highlights its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app,...
Snapchat has published some new insights into how its users view inclusion and diversity, as well as how brands support social movements, in various ways. To...
Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched...
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast...
Snapchat has shared some new insights into the power of its app for driving more intimate connections, and the value that can hold for advertisers –...
CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this,...
It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral...
Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design...
Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your...