With Twitter re-launching its controversial $8 verification program today (which now costs $11 for some users), what impact will that have on the platform, and how...
LinkedIn has announced some updated ad targeting options, as it works to align with evolving privacy regulations, while still providing optimal reach options for brand partners....
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to...
One of social media’s selling points for brands is the ability to quickly ramp up marketing outreach when needed. With mixed reports on just how strong...
Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social...
Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social...
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called...
Could live-streaming on TikTok be of benefit for your brand? Live-streaming is a huge part of TikTok’s Chinese version (Douyin), with billions being spent on TikTok...
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend.
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many...