Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage...
After years of scrutiny over the potential for TikTok to be used as a surveillance tool by the Chinese Government, the company has today announced that...
TikTok says it is working to ‘fully pivot’ to having Oracle handle US user data. – Copyright POOL/AFP/File Patrick Pleul TikTok on Friday said Oracle will...
As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead...
As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM...
In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated.
What does it take to be a good manager? Some say it’s empathy, others will say it’s transparency. The truth is, it’s a combination of many...
Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign...
Data has quickly become as valuable as gold to many businesses and organizations, especially with how many products and services have evolved to be more digital...