Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often...
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When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
How do you know when your marketing is excellent, important or had the impact you expected? Ultimately, it comes down to being able to measure marketing...
Insurance holds importance for everybody as it deals directly with the safety of our lives and assets. Big data analytics is an innovation that helps companies...
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an...
Today, information is collected from everywhere, even from space. Big data in space refers to collecting information from the realms beyond our regular reach in the...
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. If your Google Analytics account is impacted by this...
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Does your organization have a plan in place for the imminent loss of third-party data? Is your marketing strategy ready to take advantage of first-party data?...
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Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken.
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One of the more concerning side effects of the pandemic has been the increased reliance on digital connection amongst youngsters, and the potential exposure to harmful...
