IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com. The...
Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest...
With retail activity picking up, in the wake of the pandemic (because you can’t wear your lounge suit into the office), Twitter has published some new...
Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. The announcement came at the Forrester B2B...
It’s almost here, the most sacred of all holidays – ‘May the 4th’, a day to celebrate all things Star Wars and The Force related. Okay,...
Misinformation has become a major concern in recent times, with various politically-motivated groups choosing to amplify false narratives and ideas, which has caused significant angst and...
A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle...
I’m not sure I 100% agree with this, at least from an anecdotal perspective. In my experience, there is a lot of NFT talk on Reddit,...
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click...
Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40%...