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Twitter Shares New Insights into the Rising Shopping Conversation via Tweet [Infographic]

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Twitter Shares New Insights into the Rising Shopping Conversation via Tweet [Infographic]

With retail activity picking up, in the wake of the pandemic (because you can’t wear your lounge suit into the office), Twitter has published some new insights into the rising shopping conversation via tweet, which could help in your marketing efforts.

As per Twitter’s data, fashion, gaming and music are among the most discussed shopping topics in the app, while men are also tweeting more often about purchases than they have in the past.

It still seems like Twitter is a lesser element in this respect, with most shoppers turning to Instagram and Pinterest instead. But there’s value in Twitter data, and it could be worth tuning into the tweet conversation around your niche to get a better understanding of what people are talking about, and what they expect from your brand.

You can check out the infographic overview from Twitter below, or read Twitter’s full study insights here.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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