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Twitter Shares New Insights into the Rising Shopping Conversation via Tweet [Infographic]

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With retail activity picking up, in the wake of the pandemic (because you can’t wear your lounge suit into the office), Twitter has published some new insights into the rising shopping conversation via tweet, which could help in your marketing efforts.

As per Twitter’s data, fashion, gaming and music are among the most discussed shopping topics in the app, while men are also tweeting more often about purchases than they have in the past.

It still seems like Twitter is a lesser element in this respect, with most shoppers turning to Instagram and Pinterest instead. But there’s value in Twitter data, and it could be worth tuning into the tweet conversation around your niche to get a better understanding of what people are talking about, and what they expect from your brand.

You can check out the infographic overview from Twitter below, or read Twitter’s full study insights here.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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