Online content creators became pillars of nearly every successful marketing approach as influencer marketing blossomed into an industry worth more than $13.5 billion globally in 2021. ...
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Agile marketing only...
There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working...
Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO...
You’ve heard the term “managing up.” But do you know what it means? Some articles, like this one from The Wall Street Journal, say managing up...
The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022.
It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks...
Opinions expressed by Digital Journal contributors are their own. Thanks to the power of the internet, endless amounts of information are now readily available at anyone’s fingertips. While these...
SparkPost, the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022:...
In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over 27,000...