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Maximizing creator content on social media: Tips from CEOs and influencer marketing thought leaders



Online content creators became pillars of nearly every successful marketing approach as influencer marketing blossomed into an industry worth more than $13.5 billion globally in 2021

This shift in the digital landscape made one thing clear: Consumers now want to follow people—not companies. 

Marketers don’t have to look hard to find influencers—studies show more than 500,000 exist on Instagram alone. The challenge is finding the right ones and following the necessary steps to maximize their content on social media.   

Partner with brand-aligned creators

Consumers can sniff out transactional influencer relationships from a mile away. As a result, partnerships should only occur when a creator knows a brand, uses its products, and truly believes in both. 

“Don’t pay for people who are just going to spout your name,” said Bonjoro Founder Matt Barnes. “If [your creators] don’t believe in what you do, people will see through it.”

For example, Organifi’s early influencer marketing efforts fell flat after the California-based superfoods company opened up its program to anyone with enough time to fill out an application and claim a discount code. But despite a hulking roster, almost none of the company’s creators aligned closely with Organifi’s customer persona. 

As a result, the marketing team hit pause on its entire program and completely revamped its strategy. Organifi kept only 10 influencers from its initial roster and honed in on new creators who fully encapsulated the brand’s mission and values. 

“We realized [our program] wasn’t hitting the goal we wanted,” said Organifi Founder Drew Canole. “The ambassadors we have now are so quality and such a great fit that our revenue numbers are higher than ever.”

Leverage creators as brand storytellers

Every brand has a story. The key is finding the right way to tell it. 

A brand story draws people in, excites them, and generates the desire to take action. Creators are the perfect partners to help spread the word, but it’s up to the brand to give them the tools to succeed.

“Treat influencers the same way you train salespeople,” said Movetic CEO Josh Roush. “Take the time to chat with them about who you are as a brand. Talk about your products and why they are unique. Make sure influencers have all the right information they need to be effective with their audience.”

Allow creative freedom

More than 75% of influencers say that creative freedom is essential to brand partnerships. Don’t stifle their creativity. Stay flexible and let your influencers work their marketing magic. 

“A pet peeve of mine is when a brand told you they want you to be creative, but then they send you the brief, and it’s so structured that it doesn’t allow for any creative freedom,” said Hispana Global CEO Jeannette Kaplun. “If you don’t allow that freedom from your creator, I think your campaign is going to suffer.”

Marketers have to treat their influencers as trusted partners. Clear goals and deliverables are critical to keeping everyone on the same page, but creators need the freedom to produce content in their own way. 

“Brands are asking [creators] to weigh in and be a part of the journey,” Roush said. “They are also giving influencers the freedom to tell the story that resonates with their specific audience.” 

See also: A Crash Course on Briefing Creators [+ Influencer Brief Examples] 

Cultivate long-term partnerships

One-off creator partnerships always have a place in influencer marketing, but long-term relationships nurture the most genuine connections and drive the highest returns. 

Like any relationship, brand-influencer partnerships thrive on mutual respect and open dialogue. But it doesn’t happen overnight. 

Sabrina Medert, a senior social media strategist with Vera Bradley, said she spends about 90% of her time communicating with influencers and collaborating on content that best resonates with consumers.

“I do think that the influencers become our friends—they become people we can rely on,” she said. “And then, at the same time, they can rely on us, too. Because that’s what you do with your friends. That’s what you do with your relationships.”

See also: How to Connect With Influencers & Cultivate Long-Term Influencer Partnerships 

Invest in creator management tools

A young influencer marketing program can succeed with a manual approach to campaign management. But as it grows, the right creator management tools become critical for discovering brand-aligned creators, managing content, nurturing relationships, analyzing campaign success, and automating busywork.  

“You absolutely need a platform,” said Allison Brown, an influencer marketing manager at Bulletproof 360. “I cannot stress that enough.”

Along with hundreds of major brands like Allbirds, MVMT Watches, and Cuts Clothing, Brown uses GRIN’s all-in-one Creator Management platform to run her influencer marketing campaigns at scale. Regardless of what type of creator brands work with, the GRIN platform makes the process easy, enabling brands to cut work hours in half and scale their program tenfold. 

Eventually, every influencer marketer will need to invest in the tools that enable them to treat creators like their brand revolves around them. Because in the creator economy, it does.  

Free Download: Creator Management Guide: How Brands Win in Today’s Creator Economy

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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