As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal...
Writing is a little like working out for me – I don’t love it, but I love having written. I feel the same about technology. I...
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference....
Whether you are an individual hoping to launch a career in digital marketing or a marketing team member looking for new ways to attract new customers...
When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.
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Expression, passion, style, persuasion, authenticity.
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When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what...
“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a...
Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing...