MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
As agile becomes more and more the norm in marketing departments, is it time for marketers to have their own framework? It’s been the common practice...
The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” In a new report, “NextGen Event Optimized...
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as...
With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
A new survey from AI creative platform Persado underlines increasing interest in natural language processing and generation (NLP/NLG) among marketers, driven by the demand for personalized...
Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart...
Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for...
TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make best use of the platform...
Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference, Sharon Kratochvil, Vice...