While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure...
Enterprise no code vendor Creatio has announced a major update to its platform, 8.0 Atlas. The update is available immediately to Creatio customers and is compatible...
Looking to get a better handle on the marketing opportunities on LinkedIn, and how many business decision-makers you can potentially reach with your LinkedIn ads and...
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management,...
A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels...
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of...
TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make best use of the platform...
A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified...
Meta’s looking to help businesses maintain connection with staff, many of whom are now working remote, by adding a new WhatsApp integration into its Workplace platform,...
After seeing success with its initial test of a new, manual reporting option, enabling users to flag tweets that contain potentially misleading claims, Twitter is now...