Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses...
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On...
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a...
It is almost a new year, which means it is time to make some New Year’s Resolutions! In the midst of all things PPC related, many...
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a...
Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like?...
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers...
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of...