Connect with us

GOOGLE

Programmatic Guide: Google Campaign Manager

Published

on

programmatic guide google campaign manager

Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in Google Campaign Manager (GCM).

Defining Programmatic Advertising

Before we walk through the step-by-step guide, let’s first define programmatic advertising.

Forbes defines programmatic advertising as, “The automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.”

You might be asking, is there a simpler definition?

keep it simple

Yes. Simply put, computers use algorithms to buy digital ad space.

So how does GCM (formally know as DoubleClick Campaign Manager) work within the world of programmatic advertising? GCM is a third-party ad server where advertisers traffic and monitor online media buys, regardless of their placement. Check out this resource to identify whether or not programmatic advertising makes sense for your digital marketing strategy.

In this blog, we will walk through the process of how to upload creatives, create placements, assign creatives to placements, and complete campaign setup.

Step 1: Creating a new campaign

To create a new campaign, click the green “new” button. Unlike Google Ads or Bing, GCM doesn’t allow users to copy and edit existing campaigns.

1 new camp

Next, you will need to fill out all required fields. The only field that is not completely self-explanatory is “Landing pages”:

  1. If you already have a default landing page, simply select from the drop-down.
  2. If you do not have a preset landing page, or need to create a new landing page, click “New” and fill in the required URL information.
  3. The default landing page is primarily for default ads. You will have the option (suggested in step six) to make a more specific landing page during the set-up process.

New Campaign Naming Fields

Step 2: Upload Creatives

Now that you have created your campaign, the first step is uploading creatives. To upload, select “Batch Upload.”

Batch Upload

GCM automatically assigns uploaded creatives to the corresponding default ads. If you are uploading multiple creatives that are the same size, you will need to select a default image (see below example).

Uploading images Multiple

Here is a list of suggested creative sizes if you need help getting started. Best practice is to include at least 5 different sizes.

Sample Image Sizes

Step 3: Create Placements

The next step is creating placements for each creative. See the below link for an explanation of how placements work in tandem with Display & Video 360 (formally know as DoubleClick Bid Manager).

Note: If you have uploaded multiple creatives of the same size, you only need to create ONE placement for the corresponding creative size. Google explains it this way: “In Campaign Manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in Campaign Manager). Thus, it’s common for a placement to be associated with multiple creatives.”

Placements Dropdown

  1. Select “Placement” from the “New” dropdown
  2. Select the site for your placement: select the publisher/DSP/placement where the ad is expected to serve.
  3. Name your placement: to simplify the process of assigning creatives to placements, include image size in the naming convention.

Note: If you do not select the right image size in your placement (right = same size as the creatives uploaded), you will not be able to assign your creatives. When you create a placement, it will automatically be assigned to the default ad. If you see your placement is not assigned, you have incorrectly created your placement. See below example.

Placements Assignments censored

Step 4: Assign creatives to placements

After you have finished creating a placement for each image size, navigate to the “Creatives” view. To assign the creative, simply click on the yellow button under “Assignments”.

Assigning Placements censored

Once you select and confirm the placement, your creative should be assigned to BOTH the default ad and the created placement.

Assigning Placements 2 censored

Step 5: Enable Default Ads

After you have assigned all creatives, navigate to the “Ads” view. You will find that placements are active, but default ads are inactive. To enable the default ads, check the box on the left and change the status to “Active”.

Inactive Default Ads censored 1

Step 6 [Optional]: Edit landing page

If the landing page for your ads needs to be different than the default landing page for the account, navigate to the “Ads and creatives” view. You will then select all ads and creatives, click “Edit multiple”, and enter the URL in the “custom landing page” box.

Step 7 [Optional]: Exporting Tags

If you are using a DSP that is not DV 360, or serving ads on Hulu, or a direct buy that you have negotiated with a publisher, you will need to export ad serving tags to pass through so that publisher can:

  1. Serve the ads without having to manage creative assets.
  2. Be able to accurately track impression and ad serving metrics, independently of the publishers reporting.

tags dbm censored

Final Check

To preview your landing page, and to ensure your creatives are working properly, click the preview button next to one of the creatives (under the “Ads and creatives” view).

Preview Ads censored 1

—-

Post updated by Andrew Harder (prior post date: 06/27/18)

PPChero.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

GOOGLE

Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

Published

on

By

Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

GOOGLE

Google Brings Bard Students Math and Coding Education in the Summer

Published

on

Google Brings Bard Students Math and Coding Education in the Summer

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.

Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.

In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.

From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

GOOGLE

Google Bard vs. ChatGPT: which is the better AI chatbot?

Published

on

Google Bard vs. ChatGPT: which is the better AI chatbot?

Google Bard and ChatGPT are two of the most prominent artificial intelligence (AI) chatbots available in 2023. But which is better? Both offer natural language responses to natural language inputs, using machine learning and millions of data points to craft useful, informative responses. Most of the time. These AI tools aren’t perfect yet, but they point to an exciting future of AI assistant search and learning tools that will make information all the more readily available.

As similar as these chatbots are, they also have some distinct differences. Here’s how ChatGPT and Google Bard measure up against one another.

Which is better, Google Bard or ChatGPT?

This is a tricky question to answer, as at the time of writing, you can only use Google Bard if you’re part of a select group of early beta testers. As for its competition, you can use ChatGPT right now, completely for free. You may have to contend with a waitlist, but if you want to skip that, there’s a paid-for Plus version offering those interested in a more complete tool the option of paying for the privilege.

Still, when Google Bard becomes more widely available, it should offer credible competition for ChatGPT. Both use natural language models — Google Bard uses Google’s internal LaMDA (Language Model for Dialogue Applications), whereas ChatGPT uses an older GPT-3 language model. Google Bard bases its responses to questions on more recent data, with ChatGPT mainly trained on data that was available prior to 2021. This is similar to how Microsoft’s Bing Chat works.

We’ll have to reserve judgment on which is the more capable AI chatbot until we get time to play with Google Bard ourselves, but it looks set to be a close contest when it is more readily available.

Are Google Bard and ChatGPT available yet?

As mentioned, ChatGPT is available in free and paid-for tiers. You might have to sit in a queue for the free version for a while, but anyone can play around with its capabilities.

Google Bard is currently only available to limited beta testers and is not available to the wider public.

Banner of Google Bard intro from February 6.

What’s the difference between Google Bard and ChatGPT?

ChatGPT and Google Bard are very similar natural language AI chatbots, but they have some differences, and are designed to be used in slightly different ways — at least for now. ChatGPT has been used for answering direct questions with direct answers, mostly correctly, but it’s caused a lot of consternation among white collar workers, like writers, SEO advisors, and copy editors, since it has also demonstrated an impressive ability to write creatively — even if it has faced a few problems with accuracy and plagiarism.

Still, Microsoft has integrated ChatGPT into its Bing search engine to give users the ability to ask direct questions of the search engine, rather than searching for terms of keywords to find the best results. It has also built it into its Teams communications tool, and it’s coming to the Edge browser in a limited form. The Opera browser has also pledged to integrate ChatGPT in the future.

ChatGPT Google Bard
Accessible through ChatGPT site. Only text responses are returned via queries. Integrated with Google Search. You only need to change a Google setting to get your regular search results when using Google Bard AI, and vice versa.
ChatGPT produces answers from its trained database from 2021 and before. Google Apprentice Bard AI will be able to answer real-time questions.
Based on GPT (Generative Pre-trained Transformer). Based on LaMDA (Language Model for Dialogue Applications).
Service has a free and paid plan option (called ChatGPT Plus). Service is free.
Has built-in plagiarism tool called GPT-2 Output Detector. No built-in plagiarism detection tool.
Available now Still in beta test phase

Google Bard was mainly designed around augmenting Google’s own search tool, however it is also destined to become an automated support tool for businesses without the funds to pay for human support teams. It will be offered to customers through a trained AI responder. It is likely to be integrated into the Chrome browser and its Chromium derivatives before long. Google is also expected to open up Google Bard to third-party developers in the future.

Under the hood, Google Bard uses Google’s LaMDA language model, while ChatGPT uses its own GPT3 model. ChatGPT is based on slightly older data, restricted in its current GPT3 model to data collected prior to 2022, while Google Bard is built on data provided on recent years too. However, that doesn’t necessarily make it more accurate, as Google Bard has faced problems with incorrect answers to questions, even in its initial unveiling.

ChatGPT also has a built-in plagiarism checker, while Google Bard does not, but Google Bard doesn’t have the creative applications of ChatGPT just yet.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending