From Last Click To Position-Based: An Attribution Test

An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the…

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Display and search advertising: Top three strategies to expand your audience across channels

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising…

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SEO and PPC – making the correct choice

How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital explains. Ethan will run…

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Getting Started with Programmatic Advertising

Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses because there continues to…

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December Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA…

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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall…

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Make Time Management Your New Year’s Resolution

It is almost a new year, which means it is time to make some New Year’s Resolutions! In the midst of all things PPC related, many of us need to…

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6 Facebook Ad Strategies All Ecommerce Brands Need

Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a well-placed brick-and-mortar store), you’ll…

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Introducing the Ad Gallery

Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like? Us too! And now…

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Programmatic Guide: Google Campaign Manager

Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms….

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