“It takes a village” is probably a saying that comes to mind when you think back to how your business or agency started. You likely leaned...
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim...
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can...
We hear it all the time as a tenant of paid media marketing: Always be testing. But it’s only helpful to “always be testing” when your...
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the...
My computer’s desktop, to most, appears to be cluttered and disorganized. My teammates are constantly begging me to clean it up. To me, there’s a method...
For the original iTunes version, click here. This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google...
Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is investing in...
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out; it was a...
Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the...