Email marketing and CPC (cost per click) marketing are two of the most popular online marketing strategies used by businesses today. While both can be effective...
Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie...
Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that...
A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a...
I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023...
Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly...
During the holiday season, there’s an extra focus on the naughty and nice list. Successful campaigns get access to additional resources, while failed initiatives pivot or...
Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming...
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a...
In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account...