In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account...
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After...
If you’re just setting out to create a marketing strategy, then you may have read a lot about the power of link building, and how much...
It’s no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you...
Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over...
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s...
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes...
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s...
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never...
As AI begins to shape the landscape of digital marketing, content managers, copywriters, and digital marketers are starting to explore its potential applications for copywriting. It’s...