During the holiday season, there’s an extra focus on the naughty and nice list. Successful campaigns get access to additional resources, while failed initiatives pivot or...
Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads. With the looming, inevitable privacy updates coming...
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a...
In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account...
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After...
If you’re just setting out to create a marketing strategy, then you may have read a lot about the power of link building, and how much...
It’s no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you...
Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over...
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s...
![Modern PPC Opportunities & Challenges [Podcast]](https://articles.entireweb.com/wp-content/uploads/2022/08/Modern-PPC-Opportunities-Challenges-Podcast.jpg "Modern PPC Opportunities & Challenges [Podcast]")
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes...