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10 Remarketing Lists To Boost PPC Performance



10 Remarketing Lists To Boost PPC Performance

Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads.

With the looming, inevitable privacy updates coming to advertising, remarketing lists are a vital part of any PPC strategy.

Remarketing allows you to hyper-target specific audiences who are already familiar with your brand to help maximize return on ad spend (ROAS).

A consumer journey can have countless touchpoints before making a purchase.

Below you’ll learn 10 creative and actionable use cases of Remarketing Lists for Search Ads (RLSAs) to capture potential customers earlier in their purchase journey.

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.

Top-Of-Funnel & Awareness Remarketing Strategies

These three remarketing strategies cover the basics of top-of-funnel marketing and utilize different campaign types to help leverage your RLSAs.

1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action

If you’ve tried YouTube Ads in any form and have struggled to determine or quantify success, then this strategy might be for you.

YouTube ads are a great way to gain awareness of a product, service, or brand – but how do you get a new user to take action from that first touchpoint?

Enter in remarketing lists.

Google Ads allows you to create different types of remarketing lists based on your Youtube videos. There are two key requirements for using this list type:

  • These lists can only be used in other YouTube or Search campaigns – not Display.
  • Your YouTube channel must be linked to your Google Ads account.

To set up YouTube remarketing lists, navigate to Tools & Settings > Shared Library > Audience Manager.

In Audience Manager, hit the “+” button to start segmenting your YouTube remarketing lists.

Screenshot by author, October 2022Choose to remarket YouTube users in Google Search Ads campaigns.

From there, Google gives a multitude of options to start leveraging your YouTube video engagement for remarketing. These options include engagement from:

  • Views to videos.
  • Subscribes to the channel.
  • Visits to the channel.
  • Likes on videos.
  • Add videos to playlist.
  • Shares of videos.

Further, you’re able to segment further to make your remarketing lists as specific as possible:

Choose from a variety of user engagement options for YouTube remarketing lists.Screenshot by author, October 2022Choose from a variety of user engagement options for YouTube remarketing lists.

To leverage these newly created YouTube remarketing lists, try adding them to your existing Search campaigns as “Observation Only” at first to understand if these users are more likely to interact with your campaigns versus someone who hasn’t seen your YouTube videos.

Taking it a step further, you can create new Search campaigns that specifically target these users.

The benefit is that you can provide different messaging to these users who have already interacted with your brand.

2. Exclude Low Quality Or Irrelevant Website Traffic From Search Campaigns

If you’ve run any type of awareness campaign, you’ve likely seen a boost in traffic overall, including irrelevant webpages or low-quality visitors.

What do we constitute as low-quality or irrelevant webpages?

  • Any page that wouldn’t result in a purchase, such as:
    • Careers page.
    • Investors page.
    • Advertise with us page.
    • Customer Service page.
  • Users who stayed on the website for less than one second.

Excluding these types of website visitors from the get-go can help make your remarketing efforts more cost-efficient in the long run.

3. Create Lookalike Audiences From Your Own First-Party Data

Using Google’s affinity audiences or attributes that consider someone at the top of funnel for your product or service can be daunting, especially if you’re a small business or have a limited budget.

It may feel that you don’t have a lot of options to reach new users without paying dearly for it.

But, have you ever thought about using your most valuable assets to build awareness?

Leveraging your own first-party data to create Lookalike audiences gives you more leverage than third-party data, such as Google’s affinity audiences, to reach like-minded people of users who already love your brand.

To create an audience like this, there are a few options to consider:

  • Create a remarketing list of past purchasers using Google Ads or Google Analytics.
  • Upload a list of past purchasers to Google Ads.

Depending on the size of these lists, you’ll have the option to create a Lookalike audience and use it for either YouTube, Display, or Search.

The example below shows what a remarketing list based on a completed purchase URL looks like when created in Google Ads:

Use URL paths to create remarketing lists of past purchasers.Screenshot by author, October 2022Use URL paths to create remarketing lists of past purchasers.

I personally like to use Google Analytics when creating remarketing lists because you have many more segmentation or filtering options to be as specific as you need to be.

As a reminder, your site must be tagged and linked with either your Google Analytics property or Google Ads tag.

Consideration Stage Remarketing Strategies

These four remarketing strategies help move the user from the consideration to the purchase phase quicker using different bidding strategies and offers.

4. Increase Bids For Qualified Visitors Of Your Site Who Haven’t Made A Purchase

An easy way to leverage qualified users in your existing Search campaigns is to increase the bid on those users simply.

You don’t need to create separate campaigns for these users if you don’t want to. Segmenting these users and manipulating the bids on them keeps your account management under control.

To use this strategy, you’ll first need to create a remarketing list of users who haven’t made a purchase yet. You can use qualifications only to include people who:

  • Have made it to the cart checkout.
  • Visited a certain amount of pages.
  • Spent a certain amount of time on site.
  • Visited certain categories/high-value product pages.

Once you have created those, it’s time to add them to an existing Search campaign and increase the bid.

What this means is that you’re willing to pay more for their click because they’ve already interacted with your brand in some way.

In your Search campaign, navigate to “Audiences” on the left-hand side.

In this example, I’m setting the audience at the campaign level, but you can set them at the ad group level as well.

Make sure to choose “Observation” so you’re still able to capture other new users who are researching your brand.

Choose Screenshot by author, October 2022Choose

Once you’ve added your qualified remarketing list, it’s time to increase your bid adjustment.

Still, in the Audiences tab, you’ll see your remarketing list added.

In the columns, you’ll see “Bid Adjustment.” Choose the “pencil” icon to change the bid as you see fit. In this example, I’m going to increase the bid by 15%.

Choose to increase bids on remarketing lists in Google Ads.Screenshot by author, October 2022Choose to increase bids on remarketing lists in Google Ads.

Once you’ve implemented this change, be sure to continuously check back on the audience performance and determine if bids need to be changed based on performance.

5. Increase Bids For Users Who Have Completed A Micro-Conversion

This strategy is similar to the example above, except for the type of user you want to target.

If a user has completed a micro-conversion of any sort, they’re likely a high-qualified user to make a purchase.

What are examples of a micro-conversion? Depending on your product or service, these could include:

  • Signing up for emails or newsletters.
  • Downloading an ebook.
  • Signing up for a webinar.
  • Requesting a free sample.

These types of conversions show a user is active in research mode and seriously considering your brand.

By increasing the bid in your search campaigns for these users, you’re saying you’re willing to pay more for their clicks because they’re that much more likely to convert.

The process of setting this strategy up is the same as above, with the exception of creating a remarketing list based on the success of these micro-conversions.

6. Test Maximize Conversion Value With Cart Abandoners

This remarketing strategy would require you to create a separate campaign targeting only cart abandoners.

You may be asking, “Why not just use Maximize Conversion Value for everyone?”

If you’ve ever tested out the Maximize Conversion Value bidding strategy in Google Ads, you’ll know exactly why.

The reasons I don’t recommend using this for all campaigns include:

  • You can’t set any maximum ceiling values.
  • Not all users are ready to purchase.

By segmenting a search campaign specifically for cart abandoners, you can test this bidding strategy at a lower threshold – and with the most qualified users who are most likely to make a purchase.

Similar to the above examples, this strategy tells Google that you’re willing to be more flexible in how much you pay for someone to make a purchase.

And what better way to test this than with users who were almost ready to make that purchase?

To set this strategy into motion, you first need to create a remarketing list of “Cart Abandoners.”

This will look different for everyone, but it will likely be URL-based and able to be created in either Google Analytics or Google Ads.

After that list has been created, it’s time to set up your new search campaign.

This campaign can be a duplicate of any other search campaign. Just make sure to exclude your Cart Abandoner list from that existing campaign. We don’t want any cross-over here!

When creating the new campaign, this is where you’ll set the bid strategy to “Maximize Conversion Value” in the settings.

Where to set bidding strategy to Maximize Conversion Value in Google Ads.Screenshot by author, October 2022Where to set bidding strategy to Maximize Conversion Value in Google Ads.

Google Ads does give you the option to set a target return on ad spend, giving you somewhat control over campaign performance.

Depending on how much flexibility you have in your marketing budget, you can either leave that blank or set a target.

If you do set a target ROAS, make sure not to set it too high right away. Otherwise, the campaign won’t be able to effectively learn.

7. Create Offers Based On The User’s Interaction Timeline

Did you know you can create the same remarketing list of users but segment them by the number of days?

Say you had a cart abandoner and wanted to move them toward purchase ASAP. You may be willing to give them a higher discount since the purchase was still new in their mind.

If they still haven’t purchased within three days, you may choose to still give them a discount, but not as high as the first offer.

After seven days, you still want them to keep your product top-of-mind, but that discount or offer may change again because they’ve waited so long.

So, how do you go about setting up this strategy?

First, you’ll want to create three different remarketing lists (for this example only).

Create cart abandoner audiences separated out by one day, three days, and seven days.

In Google Ads, you simply change the “membership duration” for each list. An example of where to change that during list creation is below:

Choose different membership durations in remarketing lists.Screenshot by author, October 2022Choose different membership durations in remarketing lists.

Once these lists are created, I recommend setting up different ad groups for each list. You’ll want different ad groups because the offer will be different for each list.

The last crucial piece of targeting cart abandoners is to exclude purchasers from your campaign. You will do this in the “Audiences” tab of your campaign and add your “Purchasers” remarketing list as an exclusion.

Post-Purchase Journey Remarketing Strategies

Once a user has made a purchase, that’s not necessarily the end of their journey!

These remarketing strategies enable past purchasers to become your most valuable asset and opportunities for repeat purchasers to become brand advocates.

8. Cross Promote Other Products Based On A User’s Purchase Behavior

One of the best ways to create a repeat purchaser is to recommend complementing products based on a user’s purchase.

For example, say you’re a makeup brand, and a user just purchased their first tube of lipstick and mascara from you.

An effective remarketing strategy would include creating lists of past purchasers segmented by product category. This enables you to cross-promote other products and exclude product types they’ve just purchased.

In this example, you may create a remarketing list of users who have bought lipstick or mascara. You can then use that list to remarket products like foundation or eye shadow to encourage a repeat purchase.

These lists and strategies would work well in Dynamic Remarketing Ads or Google Shopping Ads. Because these products are much more visible, you’d want to use those campaign types to your advantage.

9. Exclude Past Purchasers To Maximize Spend Efficiency

As mentioned in strategy no. 7, you’ll want to exclude past purchasers from current acquisition campaigns to maximize spending efficiency.

An example of lazy remarketing is for a user to see an ad for a product they have already purchased.

Not only does that create a bad taste for the user, but that means you’re wasting valuable marketing money on people who have already purchased.

Now, there are certainly times when you’d not want to exclude past purchasers, especially if your product is a repeat purchase.

But, in these examples, your search campaigns are likely going after new users.

To exclude past purchasers, go to Audiences on the left-hand side of your campaign, then find the “Exclusions” table.

Exclude past purchasers from Google Ads campaigns.Screenshot by author, October 2022Exclude past purchasers from Google Ads campaigns.

10. Create Brand Advocates From Your Existing High-Value Customers

It’s true when they say that your customers are your best advocates. They have put their trust in you to deliver a high-value product or service that they have come to know and trust.

So, how do you turn them into advocates?

This remarketing strategy still includes utilizing that same past purchaser list. A few different options you could potentially offer past purchasers:

  • Create a referral program and give discounts for each person who purchases.
  • Offer discounts based on providing a positive public review.

Just because someone has purchased from you once does not mean they become a loyal customer. Sometimes it takes additional motivation to want to purchase again.

Loyalty or referral discounts are a great way to keep your existing customers coming back to you, as well as utilizing their own referral vehicles to generate new customers.

Creating referral programs is a low-cost and efficient multi-channel awareness strategy that is mutually beneficial for you – the brand and the customer.


Remarketing is not a one-size-fits-all strategy. In today’s age, it requires thoughtfulness, tactfulness, and segmentation to be successful.

Thinking outside the box on your remarketing strategies can result in more cost-effective advertising, higher ROAS, and faster growth if you utilize them correctly.

Sometimes, the power of remarketing lies within the list setup and campaign segmentation.

More Resources:

Featured Image: Andrii Yalanskyi/Shutterstock

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Firefox URL Tracking Removal – Is This A Trend To Watch?




Firefox URL Tracking Removal - Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and should marketers be concerned?

Is it possible that blocking URL tracking parameters in the name of privacy will become a trend industrywide?

Firefox Announcement

Firefox recently announced that beginning in the Firefox Browser version 120.0, users will be able to select whether or not they want URLs that they copied to contain tracking parameters.

When users select a link to copy and click to raise the contextual menu for it, Firefox is now giving users a choice as to whether to copy the URL with or without the URL tracking parameters that might be attached to the URL.

Screenshot Of Firefox 120 Contextual Menu

Screenshot of Firefox functionality

According to the Firefox 120 announcement:

“Firefox supports a new “Copy Link Without Site Tracking” feature in the context menu which ensures that copied links no longer contain tracking information.”

Browser Trends For Privacy

All browsers, including Google’s Chrome and Chrome variants, are adding new features that make it harder for websites to track users online through referrer information embedded in a URL when a user clicks from one site and leaves through that click to visit another site.

This trend for privacy has been ongoing for many years but it became more noticeable in 2020 when Chrome made changes to how referrer information was sent when users click links to visit other sites. Firefox and Safari followed with similar referrer behavior.

Whether the current Firefox implementation would be disruptive or if the impact is overblown is kind of besides the point.

What is the point is whether or not what Firefox and Apple did to protect privacy is a trend and if that trend will extend to more blocking of URL parameters that are stronger than what Firefox recently implemented.

I asked Kenny Hyder, CEO of online marketing agency Pixel Main, what his thoughts are about the potential disruptive aspect of what Firefox is doing and whether it’s a trend.

Kenny answered:

“It’s not disruptive from Firefox alone, which only has a 3% market share. If other popular browsers follow suit it could begin to be disruptive to a limited degree, but easily solved from a marketers prospective.

If it became more intrusive and they blocked UTM tags, it would take awhile for them all to catch on if you were to circumvent UTM tags by simply tagging things in a series of sub-directories.. ie.<tag1>/<tag2> etc.

Also, most savvy marketers are already integrating future proof workarounds for these exact scenarios.

A lot can be done with pixel based integrations rather than cookie based or UTM tracking. When set up properly they can actually provide better and more accurate tracking and attribution. Hence the name of my agency, Pixel Main.”

I think most marketers are aware that privacy is the trend. The good ones have already taken steps to keep it from becoming a problem while still respecting user privacy.”

Some URL Parameters Are Already Affected

For those who are on the periphery of what’s going on with browsers and privacy, it may come as a surprise that some tracking parameters are already affected by actions meant to protect user privacy.

Jonathan Cairo, Lead Solutions Engineer at Elevar shared that there is already a limited amount of tracking related information stripped from URLs.

But he also explained that there are limits to how much information can be stripped from URLs because the resulting negative effects would cause important web browsing functionality to fail.

Jonathan explained:

“So far, we’re seeing a selective trend where some URL parameters, like ‘fbclid’ in Safari’s private browsing, are disappearing, while others, such as TikTok’s ‘ttclid’, remain.

UTM parameters are expected to stay since they focus on user segmentation rather than individual tracking, provided they are used as intended.

The idea of completely removing all URL parameters seems improbable, as it would disrupt key functionalities on numerous websites, including banking services and search capabilities.

Such a drastic move could lead users to switch to alternative browsers.

On the other hand, if only some parameters are eliminated, there’s the possibility of marketers exploiting the remaining ones for tracking purposes.

This raises the question of whether companies like Apple will take it upon themselves to prevent such use.

Regardless, even in a scenario where all parameters are lost, there are still alternative ways to convey click IDs and UTM information to websites.”

Brad Redding of Elevar agreed about the disruptive effect from going too far with removing URL tracking information:

“There is still too much basic internet functionality that relies on query parameters, such as logging in, password resets, etc, which are effectively the same as URL parameters in a full URL path.

So we believe the privacy crackdown is going to continue on known trackers by blocking their tracking scripts, cookies generated from them, and their ability to monitor user’s activity through the browser.

As this grows, the reliance on brands to own their first party data collection and bring consent preferences down to a user-level (vs session based) will be critical so they can backfill gaps in conversion data to their advertising partners outside of the browser or device.”

The Future Of Tracking, Privacy And What Marketers Should Expect

Elevar raises good points about how far browsers can go in terms of how much blocking they can do. Their response that it’s down to brands to own their first party data collection and other strategies to accomplish analytics without compromising user privacy.

Given all the laws governing privacy and Internet tracking that have been enacted around the world it looks like privacy will continue to be a trend.

However, at this point it time, the advice is to keep monitoring how far browsers are going but there is no expectation that things will get out of hand.

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How To Become an SEO Expert in 4 Steps



General SEO

With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in the topic, it’s down to you to carve your own path in the industry.

There are many ways to do this; some take longer than others.

In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. 

1. Take a beginner SEO course

Understanding what search engine optimization really is and how it works is the first state of affairs. While you can do this by reading endless blog posts or watching YouTube videos, I wouldn’t recommend that approach for a few reasons:

  • It’s hard to know where to start
  • It’s hard to join the dots
  • It’s hard to know who to trust

You can solve all of these problems by taking a structured course like our SEO course for beginners. It’s completely free (no signup required), consists of 14 short video lessons (2 hours total length), and covers:

  • What SEO is and why it’s important
  • How to do keyword research
  • How to optimize pages for keywords
  • How to build links (and why you need them)
  • Technical SEO best practices

Here’s the first lesson to get you started:

Lesson 1: SEO Basics: What is SEO and Why is it Important? Watch now

2. Make a website and try to rank it

It doesn’t matter how many books you read about golf, you’re never going to win a tournament without picking up a set of clubs and practicing. It’s the same with SEO. The theory is important, but there’s no substitute for getting your hands dirty and trying to rank a site.

If you don’t have a site already, you can get up and running fairly quickly with any major website platform. Some will set you back a few bucks, but they handle SEO basics out of the box. This saves you time sweating the small stuff.

As for what kind of site you should create, I recommend a simple hobby blog. 

Here’s a simple food blog I set up in <10 minutes: 

A blog that I set up in just a few minutes. It's nothing special, but it does the jobA blog that I set up in just a few minutes. It's nothing special, but it does the job

Once you’re set-up, you’re ready to start practicing and honing your SEO skills. Specifically, doing keyword research to find topics, writing and optimizing content about them, and (possibly) building a few backlinks.

For example, according to Ahrefs’ Keywords Explorer, the keyword “neopolitan pizza dough recipe” has a monthly traffic potential of 4.4K as well as a relatively low Keyword Difficulty (KD) score:

Keyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords ExplorerKeyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords Explorer

Even better, there’s a weak website (DR 16) in the top three positions—so this should definitely be quite an easy topic to rank for.

Page from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keywordPage from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keyword

Given that most of the top-ranking posts have at least a few backlinks, a page about this topic would also likely need at least a few backlinks to compete. Check out the resources below to learn how to build these.

3. Get an entry-level job

It’s unlikely that your hobby blog is going to pay the bills, so it’s time to use the work you’ve done so far to get a job in SEO. Here are a few benefits of doing this: 

  • Get paid to learn. This isn’t the case when you’re home alone reading blog posts and watching videos or working on your own site.
  • Get deeper hands-on experience. Agencies work with all kinds of businesses, which means you’ll get to build experience with all kinds of sites, from blogs to ecommerce. 
  • Build your reputation. Future clients or employers are more likely to take you seriously if you’ve worked for a reputable SEO agency. 

To find job opportunities, start by signing up for SEO newsletters like SEO Jobs and SEOFOMO. Both of these send weekly emails and feature remote job opportunities: 

SEO jobs in SEOFOMO newsletterSEO jobs in SEOFOMO newsletter

You can also go the traditional route and search job sites for entry-level positions. The kinds of jobs you’re looking for will usually have “Junior” in their titles or at least mention that it’s a junior position in their description.

Junior SEO job listing exampleJunior SEO job listing example

Beyond that, you can search for SEO agencies in your local area and check their careers pages. 

Even if there are no entry-level positions listed here, it’s still worth emailing and asking if there are any upcoming openings. Make sure to mention any SEO success you’ve had with your website and where you’re at in your journey so far.

This might seem pushy, but many agencies actually encourage this—such as Rise at Seven:

Call for alternative roles from Rise at SevenCall for alternative roles from Rise at Seven

Here’s a quick email template to get you started:

Subject: Junior SEO position?

Hey folks,

Do you have any upcoming openings for junior SEOs?

I’ve been learning SEO for [number] months, but I’m looking to take my knowledge to the next level. So far, I’ve taken Ahrefs’ Beginner SEO course and started my own blog about [topic]—which I’ve had some success with. It’s only [number] months old but already ranks for [number] keywords and gets an estimated [number] monthly search visits according to Ahrefs.

[Ahrefs screenshot]

I checked your careers page and didn’t see any junior positions there, but I was hoping you might consider me for any upcoming positions? I’m super enthusiastic, hard-working, and eager to learn.

Let me know.


You can pull all the numbers and screenshots you need by creating a free Ahrefs Webmaster Tools account and verifying your website.

4. Specialize and hone your skills

SEO is a broad industry. It’s impossible to be an expert at every aspect of it, so you should niche down and hone your skills in the area that interests you the most. You should have a reasonable idea of what this is from working on your own site and in an agency.

For example, link building was the area that interested me the most, so that’s where I focused on deepening my knowledge. As a result, I became what’s known as a “t-shaped SEO”—someone with broad skills across all things SEO but deep knowledge in one area.

T-shaped SEOT-shaped SEO
What a t-shaped SEO looks like

Marie Haynes is another great example of a t-shaped SEO. She specializes in Google penalty recovery. She doesn’t build links or do on-page SEO. She audits websites with traffic drops and helps their owners recover.

In terms of how to build your knowledge in your chosen area, here are a few ideas:

Here are a few SEOs I’d recommend following and their (rough) specialties:

Final thoughts

K Anders Ericsson famously theorized that it takes 10,000 hours of practice to master a new skill. Can it take less? Possibly. But the point is this: becoming an SEO expert is not an overnight process.

I’d even argue that it’s a somewhat unattainable goal because no matter how much you know, there’s always more to learn. That’s part of the fun, though. SEO is a fast-moving industry that keeps you on your toes, but it’s a very rewarding one, too. 

Here are a few stats to prove it:

  • 74.1% of SEOs charge clients upwards of $500 per month for their services (source)
  • $49,211 median annual salary (source)
  • ~$74k average salary for self-employed SEOs (source)

Got questions? Ping me on Twitter X

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A Year Of AI Developments From OpenAI




A Year Of AI Developments From OpenAI

Today, ChatGPT celebrates one year since its launch in research preview.

From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with generative AI for almost any task.

In this article, we take a journey through the past year, highlighting the significant milestones and updates that have shaped ChatGPT into the versatile and powerful tool it is today.

ChatGPT: From Research Preview To Customizable GPTs

This story unfolds over the course of nearly a year, beginning on November 30, when OpenAI announced the launch of its research preview of ChatGPT.

As users began to offer feedback, improvements began to arrive.

Before the holiday, on December 15, 2022, ChatGPT received general performance enhancements and new features for managing conversation history.

Screenshot from ChatGPT, December 2022ChatGPT At One: A Year Of AI Developments From OpenAI

As the calendar turned to January 9, 2023, ChatGPT saw improvements in factuality, and a notable feature was added to halt response generation mid-conversation, addressing user feedback and enhancing control.

Just a few weeks later, on January 30, the model was further upgraded for enhanced factuality and mathematical capabilities, broadening its scope of expertise.

February 2023 was a landmark month. On February 9, ChatGPT Plus was introduced, bringing new features and a faster ‘Turbo’ version to Plus users.

This was followed closely on February 13 with updates to the free plan’s performance and the international availability of ChatGPT Plus, featuring a faster version for Plus users.

March 14, 2023, marked a pivotal moment with the introduction of GPT-4 to ChatGPT Plus subscribers.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, March 2023ChatGPT At One: A Year Of AI Developments From OpenAI

This new model featured advanced reasoning, complex instruction handling, and increased creativity.

Less than ten days later, on March 23, experimental AI plugins, including browsing and Code Interpreter capabilities, were made available to selected users.

On May 3, users gained the ability to turn off chat history and export data.

Plus users received early access to experimental web browsing and third-party plugins on May 12.

On May 24, the iOS app expanded to more countries with new features like shared links, Bing web browsing, and the option to turn off chat history on iOS.

June and July 2023 were filled with updates enhancing mobile app experiences and introducing new features.

The mobile app was updated with browsing features on June 22, and the browsing feature itself underwent temporary removal for improvements on July 3.

The Code Interpreter feature rolled out in beta to Plus users on July 6.

Plus customers enjoyed increased message limits for GPT-4 from July 19, and custom instructions became available in beta to Plus users the next day.

July 25 saw the Android version of the ChatGPT app launch in selected countries.

As summer progressed, August 3 brought several small updates enhancing the user experience.

Custom instructions were extended to free users in most regions by August 21.

The month concluded with the launch of ChatGPT Enterprise on August 28, offering advanced features and security for enterprise users.

Entering autumn, September 11 witnessed limited language support in the web interface.

Voice and image input capabilities in beta were introduced on September 25, further expanding ChatGPT’s interactive abilities.

An updated version of web browsing rolled out to Plus users on September 27.

The fourth quarter of 2023 began with integrating DALL·E 3 in beta on October 16, allowing for image generation from text prompts.

The browsing feature moved out of beta for Plus and Enterprise users on October 17.

Customizable versions of ChatGPT, called GPTs, were introduced for specific tasks on November 6 at OpenAI’s DevDay.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

On November 21, the voice feature in ChatGPT was made available to all users, rounding off a year of significant advancements and broadening the horizons of AI interaction.

And here, we have ChatGPT today, with a sidebar full of GPTs.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

Looking Ahead: What’s Next For ChatGPT

The past year has been a testament to continuous innovation, but it is merely the prologue to a future rich with potential.

The upcoming year promises incremental improvements and leaps in AI capabilities, user experience, and integrative technologies that could redefine our interaction with digital assistants.

With a community of users and developers growing stronger and more diverse, the evolution of ChatGPT is poised to surpass expectations and challenge the boundaries of today’s AI landscape.

As we step into this next chapter, the possibilities are as limitless as generative AI continues to advance.

Featured image: photosince/Shutterstock

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