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Christine Zirnheld, aka Shep On Being A PPC Hypocrite

Published

2 weeks ago

September 12, 2022

Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came from her maiden name Shepherd and Greg Finn gave him the nickname of Shep, although Greg does not have a nickname. This vlog went out on tons of tangents, I was having fun, I am sorry.

We quickly spoke about how it is hard to be insulted when doing podcasting, writing, and vlogging in this space. Then we jumped into her professional career and why she is where she is. Christine wanted to go to FIT, Fashion Institute of Technology, to go into fashion but was told not to go to school for fashion and first went to school in Buffalo. In any event, to make a long story short, she got a job doing some marketing jobs and then jumped to work in an agency. We spoke about fashion, New York City and buffalos, and other animals. We then also spoke about how boring SEO is compared to PPC.

Shep then spoke about how she is a PPC hypocrite and we stayed on that topic for some time. Specifically, she mentioned how broad match is not that bad and she has seen recent success with it. Shep noticed that using smart bidding, target ROARS, or target CPA, with broad match, has worked pretty well. The results are showing conversions and she is super happy to be proven wrong.

In short, give broad match in specific cases a try, you might be surprised. The moral of the story, test, and test again.

You can follow Shep on Twitter @shepzirnheld and make sure to subscribe to Marketing O’Clock.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

Related Topics:aka Christine Hypocrite PPC Shep Zirnheld

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Daily Search Forum Recap: September 26, 2022

Published

1 hour ago

September 27, 2022

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

FYI – I am offline Monday and Tuesday but here is a pre-scheduled newsletter with pre-scheduled stories I wrote. That is all.

Search Engine Roundtable Stories:

Google Local Search Ranking Bug Fix Rolling Out

A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.

Google Search No Results Found Fishing Game Gone Fishing

A year ago, last November, Google started to show this GIF of a fishing bot of some sort when Google returned no results. Well, sometime in the past weeks or so, Google stopped showing this fishing man.

Google Product Review Updates Still Get Periodic Updates That Google May Not Announce

Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.

Google Updates Animal Sound Button In Search

Back in 2016, Google Search came out with a way to hear animal sounds in the knowledge panel. Google recently updated the play sound icon or button in Google Search to make it an animated GIF of animals coming out of the play button.

Vlog #190: Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing

Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.

Google Dublin Stairs

Look at this mesmerizing photo of the staircases at the Google Dublin office. I also embedded more photos that I found on Instagram.

Programming Note: Rosh Hashanah 5783 – Happy & Healthy Jewish New Year

This is a programming note that Monday and Tuesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline Monday and Tuesday, September 26th and September 27th.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

Source: www.seroundtable.com