Connect with us

SEARCHENGINES

Christine Zirnheld, aka Shep On Being A PPC Hypocrite

Published

on

Christine Zirnheld

Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came from her maiden name Shepherd and Greg Finn gave him the nickname of Shep, although Greg does not have a nickname. This vlog went out on tons of tangents, I was having fun, I am sorry.

We quickly spoke about how it is hard to be insulted when doing podcasting, writing, and vlogging in this space. Then we jumped into her professional career and why she is where she is. Christine wanted to go to FIT, Fashion Institute of Technology, to go into fashion but was told not to go to school for fashion and first went to school in Buffalo. In any event, to make a long story short, she got a job doing some marketing jobs and then jumped to work in an agency. We spoke about fashion, New York City and buffalos, and other animals. We then also spoke about how boring SEO is compared to PPC.

Shep then spoke about how she is a PPC hypocrite and we stayed on that topic for some time. Specifically, she mentioned how broad match is not that bad and she has seen recent success with it. Shep noticed that using smart bidding, target ROARS, or target CPA, with broad match, has worked pretty well. The results are showing conversions and she is super happy to be proven wrong.

In short, give broad match in specific cases a try, you might be surprised. The moral of the story, test, and test again.

You can follow Shep on Twitter @shepzirnheld and make sure to subscribe to Marketing O’Clock.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



Source: www.seroundtable.com

SEARCHENGINES

Microsoft Bing Search Menu Drop Down With Explore & Collect

Published

on

Bing Menu

Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.

This was spotted first by Frank Sandtmann and posted on Mastodon but I am also able to replicate this in Bing Image search. Here is a screenshot that you can click on and enlarge:

click for full size

This was also spotted by Khushal Bherwani:

Frank wrote, “Today I spotted #Bing displaying a new navigation menu on their image #SERP. Now the usual elements can be accessed after clicking on a dropdown. In addition, two more elements are displayed: “Explore” and “Collect”.”

Do you prefer this interface? I get what Microsoft is trying to do here but to me, I might want to jump back to web results or maybe video results sooner than use explore or collect?

Forum discussion at Mastodon.



Source link

Continue Reading

SEARCHENGINES

Google Publishes A New SEO Case Study

Published

on

Google Seo Case Studies Series

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

Source link

Continue Reading

SEARCHENGINES

Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

Published

on

Google Intersection

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”

John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”

Here is a screenshot of this conversation:

Generating Fake Urls Google Seo Toots

Do you agree?

Forum discussion at Mastodon.

Source link

Continue Reading

Trending

en_USEnglish