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In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year...
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. Duane Brown, CEO and Head of...
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full...
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert...
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Can’t seem to find the PPC answer you’re looking for? Let Search Engine Journal help you! Getting to know PPC takes time and effort. Our industry...
On March 4th we had more Google search turbulence, a possible Google search ranking update around then. Google’s John Mueller said they sped up the SafeSearch...
In efforts to continue amplifying folks in the PPC community, we are here with our 2021 Rising Star list. When crafting this list we asked some...
Every week, digital advertisers far and wide come together on Twitter to discuss relevant PPC topics. This week’s topic was all about Google’s new Performance Max...
Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get...
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and...