So how accurate are Facebook’s ad targeting options anyway? The platform has made headlines in recent years over its intricate audience targeting process, which learns about...
Amid the rising conflict in Ukraine, Russian-based cyber warfare groups are seeking to utilize social networks to sway public opinion, and increase the pressure on Ukrainian...
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a...
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. This topic is discussed during...
There are two key components to setting any audience strategy in PPC: Targeting and Observation. For any PPC practitioner, these two settings can either make or...
Google’s John Mueller said that it can take from a week to a couple of months for Google Search to pick up on the international targeting...
January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent...
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches...
The travel industry has been hit, as expected, particularly hard during the world’s pandemic. Hotel closures and flight cancellations forced businesses to not only resort to...
Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in...